This week, Emarketer circulated more statistics about marketing to Moms.
Is it any surprise that Moms (or anyone else, for that matter) trust peer-to-peer consumer reviews? Isn’t this what the “new” age of Social Media is all about?
Manufacturers descriptions are biased and intended to sell products. Consumer reviews are not.
Moms are powerful influencers in the online community and the community-at-large. Sites that provide consumers reviews in addition to their own descriptions are smarter marketers. Consumers are going to be talking about you anyway, why not be a part of the conversation so you can address the good, the bad and the ugly? This way, they can potentially convert a sale if they provide excellent customer service.
The next set of statistics from EXPO is more telling.
In-store promotions had the largest influence (86%) followed by word-of-mouth (81%). Advertising through newspaper, magazines, TV and even email still has an influence on purchasing behavior.
It’s interesting to see that newspaper circulars have more influence than a consumer site or magazine.
It would be interesting to see if this study also included the influence of editorial coverage. Typically editorial coverage is unbiased reviews and could fall under the “Consumer information site or magazine” statistic, though it’s not clearly outlined whether that influence is editorial or advertising.
What do you think? Are these numbers in-line with how you make purchasing decisions?
About Leslie Hughes
Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing.
As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients.
Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management.
Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity.
Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts.
Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results.
Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate.
Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy.
Ready to take your LinkedIn profile and corporate training to the next level?
Learn more at www.punchmedia.ca.
