From Ashton Kutcher versus CNN, to the Hudson Plane crash to the Iranian elections: Twitter certainly has been a “buzz” word.
It’s interesting to note that a new study by RJMetrics found that by year-end Twitter had just over 75 million user accounts. New user growth peaked last July at 7.8 million new users per month, and has dropped significantly and steadily since then.
With 75 million users it’s still a valuable part of the overall marketing mix, though of those 75 million, 25% of accounts have no followers and about 40% of accounts have never sent a single Tweet. The average user has 27 followers (down from 42 in August 2009)
Only about 17% of users tweeted in December (which was an all-time-low) and there truly is only about 10 million to 15 million active tweeters.
It will be interesting to see if Twitter fades away as new technological platforms enter the picture, or whether Twitter has anything up their sleeve to keep users engaged.
Read more: http://bit.ly/91VyMm
About Leslie Hughes
Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing.
As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients.
Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management.
Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity.
Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts.
Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results.
Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate.
Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy.
Ready to take your LinkedIn profile and corporate training to the next level?
Learn more at www.punchmedia.ca.
