This week, Emarketer circulated more statistics about marketing to Moms. Is it any surprise that Moms (or anyone else, for that matter) trust peer-to-peer consumer reviews? Isn’t this what the “new” age of Social Media is all about? Manufacturers descriptions are biased and intended to sell products. Consumer reviews are not.  Moms are powerful influencers…

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A very cool article by MediaPost.com’s Kevin Burke:  Facebook Is Fertile Ground:   Facebook has become the whipping boy of privacy wonks and business analysts. For the rest of us, it has become the dominant place to keep in touch with friends. But it also offers a valuable opportunity for businesses — once businesses recognize…

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