Create. Connect. Convert.

Create Connect Convert by Leslie Hughes,

You are a brand.

In this book, you’ll find 25 lessons, exercises, anecdotes and worksheets that will help you to stand in your value, and develop your own professional social media strategy so that you can CREATE a strong online presence, CONNECT with quality people and CONVERT higher-paying clients.

What "CREATE. CONNECT. CONVERT." is all about

I began the process of writing this book because I realized how many people (including the most successful executives), often tell me how uncomfortable they are showcasing their “wins” and highlighting their accomplishments.

Despite having over 20 years of sales and marketing experience, including 10+ years in digital marketing (which makes me a digital dinosaur), I have also often struggled with putting myself “out there”.

The journey to success isn’t always easy, but in today’s information-based economy, we have access to publish information on and connect with audiences using LinkedIn, Twitter, YouTube, blogging, newsletters and more. You are a brand and you are a media agency.

This book is designed as a strategy to help you develop your online presence to:

  • create a strong first impression
  • connect with quality people, using the right etiquette
  • convert higher paying clients by building your thought leadership and deepening connections

NOW is the time for you to stand in your value and tell your professional story. I’m here to help you, every step of the way.

Not only is this book designed as a strategy, but I’ve included some of my personal stories, examples and best practices. Each lesson has a corresponding exercise that helps you build a solid foundation and set a plan in place for success.

The sooner you start to take action, the sooner you’ll begin to see results.

Think about the cost of leaving your online presence as-is, and how much value you’ll get by investing your time and getting started today.

Leslie Hughes, LinkedIn Specialist at

Who is Leslie Hughes and PUNCH!media?

Leslie Hughes is a LinkedIn Specialist, an Adjunct Professor of social media and the Principal of PUNCH!media.

Leslie began working in digital media in 1996 and has worked with brands such as Weddingbells Magazine, Visa Canada, and Prozac before starting her own company, PUNCH!media in 2009.

At PUNCH!media, Leslie has developed social media strategies for companies such as TVO, and The Children’s Wish Foundation of Canada. In addition to teaching at Durham College, she has been a corporate trainer for the social media Marketing Certificate at The University of Ontario Institute of Technology (UOIT).

Create Connect Convert by Leslie Hughes,

Order your copy of CREATE. CONNECT. CONVERT.