Don’t Worry About Choosing the Biggest AI Model – Focus on How You Use It
I have a confession. This weekend, I got completely lost trying to figure out which AI model I should be using. GPT-5.5 Instant? GPT-5.5 Thinking? Claude Sonnet 5? Opus 4.8? Fable 5? I’ve been teaching the fundamentals about how to think with AI for a few years now. I’m not a technologist. I’m a marketer…
Read MoreThe Only AI Tool Map Business Professionals Actually Need
Most professionals don’t need more AI tools. They need a better way to decide which tool to use. Discover the Think, Delegate, and Systematize framework from AI Workbench™.
Read MoreWhy Smart Professionals Ignore Their Own Instincts (And Pay For It) – The Grace Trap
Most people don’t get played by villains, they get played by someone they trusted. If this has happened to you, you might have even seen it coming and talked yourself out of it. I’ve been in enough boardrooms, training sessions, and debrief conversations to know that this is one of the most expensive mistakes professionals…
Read MoreTellspotting: A Framework for Detecting Professional Incongruence
You’ve felt it before. Something’s off. The client is enthusiastic in every meeting and unreachable at invoice time. The colleague agrees to everything in the room and delivers nothing after. The project keeps “moving forward” without actually moving anywhere. You feel something is “off” but you don’t have anything to prove it just yet. So…
Read MoreLinkedIn’s New “I’m Looking For…” Search Is a Bigger Deal Than It Looks
I was updating a client’s LinkedIn profile recently when I noticed something subtle but important. The LinkedIn search bar had changed. Instead of a neutral prompt, LinkedIn now encourages users to search using a phrase that sounds more like a thought than a keyword: “I’m looking for…” At first glance, it feels like a small…
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