What Executives Misunderstand About LinkedIn Visibility
A senior executive client I work with was recently downsized after more than 20 years at the same organization. Their role was eliminated quickly and quietly. No scandal. No performance issue. Just a reminder that tenure and loyalty no longer guarantee security. This is not an isolated story. In today’s information-based economy, visibility has shifted.…
Read MoreWhat LinkedIn’s 360Brew Algorithm Change Really Means for Your Profile in 2026
If you feel your LinkedIn profile or content isn’t getting a lot of views lately, you’re right. Over the past year, LinkedIn has quietly shifted how profiles and content are surfaced. Internally, this change is often referred to as 360Brew. You do not need to know the name, but you do need to understand what…
Read MoreIs It Worth Hiring a LinkedIn Profile Writer or Trainer in 2026?
As we head into 2026, LinkedIn isn’t what it used to be, and neither is the job market, sales landscape, or digital visibility game. With AI tools like ChatGPT cranking out copy in seconds, many professionals are asking:Do I still need to hire someone to help with my LinkedIn profile or training? The answer? It…
Read MoreThe Executive’s Guide to LinkedIn Profiles That Get Results (2025 Edition)
Your LinkedIn profile is no longer optional — it’s your reputation. This 2025 guide shows executives how to stand out, build influence, and win opportunities with a high-impact online presence.
Read MoreHow to Find Your Dream Client on LinkedIn
Finding your dream client on LinkedIn requires a strategic approach which includes searching and filtering through the platform’s extensive database. Here’s how to effectively use LinkedIn’s features to locate and connect with your target audience: 1. Define Your Dream Client Before you start searching, clarify who you’re looking for. Create a detailed client avatar that…
Read More