LinkedIn Profile Writing & Optimization

Your LinkedIn Profile is your first online brand impression

I often say "when you're inside the jar, you cannot see the label" ~ unknown

Writing and optimizing your professional story on LinkedIn can be overwhelming and challenging.

It can be tough to find the right words so your network knows about your accomplishments and the value you bring.

At the same time, you don't want to feel like you're bragging either.

lesliehughesheadshot500x500I'm Leslie Hughes and I specialize in writing LinkedIn profiles.

I began my career journey working in digital marketing in a pre-Google world. I started my business in 2009 and have been specializing in social media marketing and LinkedIn training for over a decade.

As a former Professor of Social Media, a keynote speaker and an author, I'm really passionate about helping YOU stand out with your brand out!

A strong LinkedIn profile can help you to:

  • Maximize Your Visibility:  A well crafted LinkedIn profile is SEO-optimized content to increase your profile's visibility in LinkedIn searches.
  • Improve Your Professional Branding: Present a polished and professional image to potential employers, clients, and connections.
  • Obtain Career Opportunities: Attract more job offers, networking opportunities, and professional growth prospects.
  • Develop a Personalized Strategy: Receive a customized and tailored profile that reflects your career goals, skills, and accomplishments.

The 5-Step LinkedIn Profile Writing Process:

Step #1: Discovery Call

  • We schedule a 1-hour interview to discover what makes you unique, what are your key accomplishments, how can we best tell your “story”.

Step #2: LinkedIn Profile Writing and Optimization

  • I write for the reader. Whom are you trying to impress? We will discuss your proudest moments, biggest accomplishments and showcase your story that builds trust and resonates with your audience.
  • From top to bottom, I cover all the essential sections of your LinkedIn profile.
  • I will also answer any questions and help you navigate the LinkedIn website.

Step #3: Review and approval

  • The document will be sent to you for review and approval.

    While I help to frame your story,  I want to ensure I’ve captured your “voice” and the copy resonates with the reader.

Step #4: Compliance approval (if required)

  • I will work collaboratively with you through the compliance approval process.

Step #5: Upload the content to your profile.

  • If you would like turnkey services, I will upload all your content on your behalf  (log in information is required).


I have written and optimized profiles for Presidents/CEOs, Chief Financial Officers, Vice Presidents, Sales Managers, Financial Advisors (and also a former Canadian Federal Cabinet Minister!) and I can help you too.



Are you ready to invest in YOU?


Schedule your 60-minute Discovery Call by emailing me at leslie {at}  today to start your journey towards a more impactful and engaging LinkedIn presence. Your next big opportunity could be just a profile update away!