Posts by Leslie Hughes

Inbound Leads & Why Your LinkedIn Profile Should Be Up-To-Date

Inbound Leads & Why Your LinkedIn Profile Should Be Up-To-Date

When it comes to sales and Social Media, I’ve learned that many professionals just want to skip the part about developing their professional story. I have to admit, I’m a bit perplexed as to why people still aren’t convinced that your digital footprint or your online first impression should be the FIRST place you start.…

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How to write a PERFECT LinkedIn status update

Sharing status updates on LinkedIn is a great way to build your thought leadership; which is very important because each time someone sees your posts, they begin to see you as the “go-to” expert who can help them solve their problems. Forrester Research says it takes a minimum of 11.4 touchpoints to build brand resonance.…

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How to handle online criticism and feedback.

Since the very first moment I began training professionals about how to optimize their presence using Social Media, I’ve been asked: “How do I deal with someone who says something bad about me or about my company?” This fear of “putting yourself out there” due to the potential of online criticism is so very common.…

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