Posts by Leslie Hughes
Why I hate automated “bots” and think you should never use them to make new connections on LinkedIn
It seems that almost everywhere we turn, we are told that robots and computers are taking over the world. As many bank tellers have been replaced by ATMs, and cashiers are being replaced by self-checkouts, robots are replacing automated tasks. I’ll even admit that, in many cases, I prefer to use bots or online chats…
Read MoreLinkedIn isn’t just for job prospecting – Marketers: it can help your brand achieve exponential reach. Here’s how you can get started.
Employees can be the most powerful brand ambassadors of your organization. In fact, LinkedIn states that each team member on LinkedIn has 10x the reach of your Company page. This makes sense when you think about it. When professionals are using LinkedIn, they are using it to connect with other professionals, and much less likely…
Read MoreHow to personalize your LinkedIn connection requests each and EVERY time.
It’s really important to personalize your connection requests each and every time. Here’s how:
Read MoreNever get locked out of LinkedIn again.
When you set up your LinkedIn profile, did you use your professional email address to get started or did you use your personal email address? Did you know you can use BOTH? I always recommend using BOTH your personal email and your professional email accounts on your LinkedIn account. This way, so you won’t get…
Read MoreHow marketers can easily 10X their organization’s brand presence in 2019.
Generating “top of the funnel” awareness is always on the minds of marketers. “How do we get in front of more people?” is the sales rallying cry. If you’re a savvy marketer, you know that it’s not about being in front of more people, it’s about being in front of the RIGHT people more often. In…
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