Posts by Leslie Hughes
How to request a testimonial on LinkedIn
Online reviews are crucial in the decision-making process. In fact, 93% of people say that online reviews impact purchase decisions. Obtaining testimonials on LinkedIn can be very easy. Simply visit the profile of the person that you’d like to receive a testimonial from. This could be a colleague, a client, or anyone who can provide…
Read MoreAttitude is everything – Finding opportunities when things don’t go as planned.
On Wednesday night (thanks to Toronto traffic), I arrived ten minutes late to a free event I had registered for. Upon arrival I was told that I wouldn’t be allowed to attend because they were at capacity. The event team was *very* apologetic, and invited me to stay for the cocktail hour directly after the…
Read MoreWhy I hate automated “bots” and think you should never use them to make new connections on LinkedIn
It seems that almost everywhere we turn, we are told that robots and computers are taking over the world. As many bank tellers have been replaced by ATMs, and cashiers are being replaced by self-checkouts, robots are replacing automated tasks. I’ll even admit that, in many cases, I prefer to use bots or online chats…
Read MoreLinkedIn isn’t just for job prospecting – Marketers: it can help your brand achieve exponential reach. Here’s how you can get started.
Employees can be the most powerful brand ambassadors of your organization. In fact, LinkedIn states that each team member on LinkedIn has 10x the reach of your Company page. This makes sense when you think about it. When professionals are using LinkedIn, they are using it to connect with other professionals, and much less likely…
Read MoreHow to personalize your LinkedIn connection requests each and EVERY time.
It’s really important to personalize your connection requests each and every time. Here’s how:
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