Posts by Leslie Hughes
How to segment your audience for LinkedIn Company Pages.
Did you know that you can content to specific audiences on your LinkedIn Company page? You can tailor your reach to organization size, industry, function, seniority, geography, and language preference. The minimum threshold to use this functionality is a minimum of 300 followers. Here’s how to target an update on your Company Page: Click “Start…
Read MoreHow to let people know the proper way to pronounce your name on LinkedIn
You’d think a name like Leslie Hughes would be easy to pronounce, right? Throughout my entire life I’ve heard my surname pronounced “HEWJ-ess”, “HUG-hess” and even “HUGGIES”. Well, LinkedIn has recently launched a functionality where you can tell people how to pronounce your name. Want to add it to your profile? Here’s how: Copied directly…
Read MoreWishing you had 100,000 views on your profile or posts? Don’t be fooled by vanity metrics.
I’ll admit, I’m guilty of feeling inadequate when I see professionals announce “Look! I’ve had 100,000 views on my posts!”. Immediately my brain wonders: “What I’m doing wrong that MY posts are receiving that kind of reach?“ Years ago, I built a following of 5,000+ on Twitter. I felt really proud to have built such…
Read MoreDoes updating your LinkedIn profile signal to your boss that you’re job hunting? No, and here’s why…
Have you ever thought of yourself as a brand? Beyonce. Michael Jordan. Steve Jobs. Each one of these people are a brand. You don’t need to be famous to be a brand. Thanks to Social Media, channels such as LinkedIn, YouTube, Instagram, you can build a digital footprint as an influencer and a brand ambassador. …
Read MoreShould you market yourself and your organization during a crisis? Take these small steps now and reap the rewards later.
I’ll raise my hand to say I’ve been a conflicted about whether or not I should be marketing myself and my services right now. No one seems to have a proper playbook about what to do. On one hand, does it seem opportunistic to be reaching out to promote myself during the most challenging time…
Read More