Posts by Leslie Hughes
How to Find Your Dream Client on LinkedIn
Finding your dream client on LinkedIn requires a strategic approach which includes searching and filtering through the platform’s extensive database. Here’s how to effectively use LinkedIn’s features to locate and connect with your target audience: 1. Define Your Dream Client Before you start searching, clarify who you’re looking for. Create a detailed client avatar that…
Read MoreHow to Promote Yourself On LinkedIn Without Feeling Like You’re Bragging.
Having worked with hundreds of professionals helping them optimize their LinkedIn profiles, the most common concern I hear is: “I don’t like to promote myself. It feels like I’m bragging.” I get it. We’ve been raised to be humble. Our amygdala triggers fears that we will be judged and criticized. But in 2025, we’re told…
Read MoreA Step-by-Step Guide to Analyze Your LinkedIn Post Performance: Measure those Metrics!
Want to know which of your LinkedIn posts are resonating the most with your audience? Here’s a simple guide to accessing and understanding your LinkedIn post analytics. Step 1: Go to Your LinkedIn Profile Click on “Me” at the top of LinkedIn, then select “View Profile.” Scroll down to the Activity Section, and click “Show…
Read MoreAn Executive’s Guide to Using LinkedIn
In today’s digital-first world, LinkedIn is more than a platform for job seekers; it’s a powerful tool for executives to grow their personal brand, drive business growth, and establish thought leadership. As an executive, your presence on LinkedIn sets the tone for your organization’s credibility, culture, and future opportunities. Some top statistics: Increased CEO Engagement:…
Read MoreBuilding Your Brand with AI: 4 Fun Prompts to Make You Stand Out on LinkedIn
Crafting your professional brand can be overwhelming. I hear from almost all of my clients that it’s hard to write about yourself and tell your professional story without feeling like you’re bragging. I get it (and here are some top tips about how to re-frame those brags). Let’s take a look at 4 prompts that…
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