Posts by Leslie Hughes
Wishing you had 100,000 views on your profile or posts? Don’t be fooled by vanity metrics.
I’ll admit, I’m guilty of feeling inadequate when I see professionals announce “Look! I’ve had 100,000 views on my posts!”. Immediately my brain wonders: “What I’m doing wrong that MY posts are receiving that kind of reach?“ Years ago, I built a following of 5,000+ on Twitter. I felt really proud to have built such…
Read MoreDoes updating your LinkedIn profile signal to your boss that you’re job hunting? No, and here’s why…
Have you ever thought of yourself as a brand? Beyonce. Michael Jordan. Steve Jobs. Each one of these people are a brand. You don’t need to be famous to be a brand. Thanks to Social Media, channels such as LinkedIn, YouTube, Instagram, you can build a digital footprint as an influencer and a brand ambassador. …
Read MoreShould you market yourself and your organization during a crisis? Take these small steps now and reap the rewards later.
I’ll raise my hand to say I’ve been a conflicted about whether or not I should be marketing myself and my services right now. No one seems to have a proper playbook about what to do. On one hand, does it seem opportunistic to be reaching out to promote myself during the most challenging time…
Read MoreHow to change the “Connect” button to the “Follow” button on LinkedIn
I don’t connect with everyone and anyone on LinkedIn. As a long-time marketer, I know “EVERYONE” is not a strategy. I do accept new connections into my network regularly, but I also make sure we can provide an exchange of value. To limit the number of connection requests I receive, I’ve changed my “Connect” button…
Read MoreHow to update your LinkedIn Cover Image with an image that really stands out.
You know that funky blue area behind your headshot? That prime visual real estate that sits directly behind your photo is a 1400 x 425 pixel banner that can really make your LinkedIn presence POP. The following are some examples that may inspire you to change your Cover image: Minerva Sanchez Rudman’s cover image highlights…
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