Posts by Leslie Hughes
How to find high net worth connections using LinkedIn & Social Selling.
As you already know, LinkedIn is the #1 BUSINESS network. This is the channel where professionals (including those with high net worth) aren’t wasting time, they are INVESTING time. Members of LinkedIn are more likely to: Be decision-makers in an organization Have a higher household income 44% of Linked users earn more than $75,000/year 41%…
Read MoreHow to brand yourself better on LinkedIn by using a background/cover Image
With the most recent change to LinkedIn’s look & feel, you may have noticed (how could you NOT?), that the Cover Image takes up a large part of the real estate on your profile. With your photo and your headline, this is one of the first impressions people will see when they land on your…
Read MoreInbound Leads & Why Your LinkedIn Profile Should Be Up-To-Date
When it comes to sales and Social Media, I’ve learned that many professionals just want to skip the part about developing their professional story. I have to admit, I’m a bit perplexed as to why people still aren’t convinced that your digital footprint or your online first impression should be the FIRST place you start.…
Read MoreHow to write a PERFECT LinkedIn status update
Sharing status updates on LinkedIn is a great way to build your thought leadership; which is very important because each time someone sees your posts, they begin to see you as the “go-to” expert who can help them solve their problems. Forrester Research says it takes a minimum of 11.4 touchpoints to build brand resonance.…
Read MoreHow to handle online criticism and feedback.
Since the very first moment I began training professionals about how to optimize their presence using Social Media, I’ve been asked: “How do I deal with someone who says something bad about me or about my company?” This fear of “putting yourself out there” due to the potential of online criticism is so very common.…
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