LinkedIn is the world's largest professional network and is often the first social channel people will use when they Google who you are. Do you have a first impression that makes an impact? If not, I can help.
I've been involved in Digital Marketing since 1997 and have been teaching Social Media since 2009. As Adjunct Professor of Social Media, I need to stay up-to-date on all aspects of the most popular channels but I believe the most powerful channel for professionals is LinkedIn.
As a LinkedIn Specialist, LinkedIn Profile Writer and Trainer, my goal is to empower you to tell your professional story properly.
LINKEDIN PROFILE WRITING & OPTIMIZATION
Admit it, before you meet with a prospect, you Google who they are - don't you?
Your prospective clients are doing the same, and you need to have a powerful presence you can feel proud of.
If you are an executive who wants a turnkey solution for LinkedIn profile writing and optimization, I can help.
I have written over 50 LinkedIn profiles. My client list includes executives at:
- Guardian Life Insurance Company of America
- Investment Planning Counsel
- Pinchin Environmental Services
- and other C-suite executives for small- and medium-sized businesses in Canada and the US.
LINKEDIN TRAINING FOR MARKETERS
The next 6 months is pivotal for you to invest in your online presence.
Your team are powerful brand advocates who can help you showcase your company properly. Ensure they have a consistent and strong brand presence and empower them to produce results.
Training sessions can be designed as “lunch & learn” (1 hour) or intensive hands-on (3-hour) sessions.
SOCIAL MEDIA STRATEGY DEVELOPMENT & SOCIAL MEDIA TRAINING
Social Media should always be structured around WHY. Why are you using Social Media? Why are you using each specific channel?
It's about ensuring the right content is delivered in the right CONTEXT to resonate with your audience and produce results.
I have been helping companies such as TVO, The Children's Wish Foundation of Canada and training through the University of Ontario Institute of Technology, MicroSkills Canada and ACCES Employment develop a comprehensive online presence that is designed to produce a return-on-investment (ROI).
Social Media can be vast in scope. It can be overwhelming.
With the right approach and the right training, you'll learn how to get laser focused on producing results.
Contact me for a customized quote for you and your team.