LinkedIn Training & AI Training for Teams Who Want to Lead, Not Just Keep Up

Leslie Hughes, PUNCH!media, LinkedIn profile writer and trainer

Your team already knows LinkedIn exists. What they don't know is how to use it, or AI, as more than a checklist.

I train executives, financial advisors, and marketing teams to treat LinkedIn and AI as strategic tools, not just tasks to check off. That means fewer generic templates and more judgment: knowing when to post, when to prompt, and when to trust your own instincts instead.

As a LinkedIn Top Voice, Profile Writer, and AI Trainer, my goal is to help you and your team build that judgment, not just check boxes.

LinkedIn Profile Writing & Optimization

Before someone hires you, they Google you. If your profile doesn't reflect your value yet, that's the first impression working against you.

I write one-on-one, interview-based LinkedIn profiles that sound like you, not a template, for executives and professionals including:

  • Guardian Life Insurance Company of America
  • Investment Planning Counsel
  • RBC
  • Pinchin Environmental Services
  • and other C-suite executives across Canada and the US

See how I approach profile writing on my LinkedIn Trainer page.

LinkedIn Training for Organizations

Your team is already on LinkedIn. The question is whether they're building your brand there, or quietly working against it.

I train sales, marketing, and leadership teams to show up consistently and credibly on LinkedIn, in live sessions or online workshops built around how your organization actually works, not a generic template.

Sessions range from a focused lunch-and-learn to an intensive, hands-on half-day, depending on where your team is starting from.

See how I approach LinkedIn Training for Organizations.

AI Training for Professionals

You know a little about AI, but you're not sure where to start, or whether the output is any good.

Most AI training teaches tools. I teach judgment: when AI helps, when it gets in the way, and how to use it without losing your own voice, or your team's.

I've trained professionals in government and financial services on ChatGPT, Copilot, and Claude as thinking partners, not replacements.

See how I approach AI Training for Professionals.

Frequently Asked Questions

What does LinkedIn training for organizations include?
Sessions are built around how your team actually works, not a generic template. That can mean a live workshop, an ongoing series, or coaching for specific roles like sales, marketing, or leadership, all focused on showing up consistently and credibly on LinkedIn.

How is AI training different from a basic ChatGPT tutorial?
I teach judgment, not just tool mechanics: when AI genuinely helps, when it gets in the way, and how to use it without losing your own voice or your team's. It's built for professionals in regulated or client-facing industries who need to trust the output.

Does LinkedIn profile writing work for regulated industries like financial services?
Yes. Much of my work is with executives and advisors in financial services and government, where compliance and credibility both matter.

Contact me for a customized quote for you and your team.