Current trends & tips

Oreo & Zappos: 2 Great Social Media Case Studies

I am always on the hunt for inspiring ideas and great case studies in the ever-changing world of Social Media. I love to see what’s working, why it works, and more importantly, what results they produce. Some great examples that I’ve come across recently are:   Oreo: The Secret Behind Oreo’s Social Media Marketing They…

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QR codes: What are they?

Do you know what a QR code is? You may have seen them. They are square bar codes you can scan in using an app on your smart phone. They haven’t been widely adopted just yet, but some companies who are using them have been really creative. Check out what JCPenney did this last holiday…

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