Current trends & tips
The Art of Marketing Event: Be brave, be creative, fail often
Yesterday, I gleefully attended The Art of Marketing event in Toronto (June 5, 2013). The overall theme seemed to encourage us all to express ourselves and be creative, whatever your “medium” may be. DAVID USHER Lead singer from the band Moist, David Usher was utterly delightful and engaging, insightful and inspiring. A truly amazing performer…
Read MoreOreo & Zappos: 2 Great Social Media Case Studies
I am always on the hunt for inspiring ideas and great case studies in the ever-changing world of Social Media. I love to see what’s working, why it works, and more importantly, what results they produce. Some great examples that I’ve come across recently are: Oreo: The Secret Behind Oreo’s Social Media Marketing They…
Read MoreScoop.It : Like Pinterest, But The Focus is on Content
Ok kids. Brace yourself. There’s a Pinterest for Business on the block, and it’s name is Scoop.It [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_youtube http://www.youtube.com/watch?v=Bnr6QKKcsII/] Now before you groan – “but I don’t have time for another Social…
Read MoreWhat’s the deal with QR codes? How you can use them to market your business.
You may have seen QR codes. They’re the odd looking square “bar” codes, just like the one on this blueberry container below. According to this article on Mashable.com ” 20.1 million mobile phone owners in the U.S. used their devices to scan a QR code in the three-month average period ending October 2011. In…
Read MoreQR codes: What are they?
Do you know what a QR code is? You may have seen them. They are square bar codes you can scan in using an app on your smart phone. They haven’t been widely adopted just yet, but some companies who are using them have been really creative. Check out what JCPenney did this last holiday…
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