Hi! I'm Leslie.
As a LinkedIn Top Voice and expert in LinkedIn Profile Writing and Generative AI Training, I help professionals and teams stand out, increase sales, and gain new opportunities by leveraging LinkedIn and the power of AI.
With over 25 years of experience in marketing, training, and social media strategy, I've worked with top clients like TVO, JLL, and Franklin Templeton.
I co-lecture the Social Media Marketing and Digital Media certificate at Ontario Tech University and was called a "Social Media Guru" by CBC Radio.
My work has been featured in The National Post, Global TV, and CTV’s The Social.
I'm also the author of 'CREATE. CONNECT. CONVERT.'
I look forward to helping you PUNCH up your presence.
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LinkedIn Profile Writing and AI Training Solutions by PUNCH!media
Whether you're looking to optimize your LinkedIn profile, implement AI-driven marketing strategies, or train your team on social selling, I’ll help you achieve your professional goals with customized solutions.
Let's ensure you PUNCH above your weight in the digital world.
Generative AI for Marketing Success
Looking to harness AI? My training services explore the future of marketing with tools like ChatGPT, enabling you to create personalized content, boost engagement, and scale your messaging.
Watch Me Talk Social on CTV's "The Social"
They Drank the PUNCH!
The Latest Serving of PUNCH!
Building Your Brand with AI: 4 Fun Prompts to Make You Stand Out on LinkedIn
Crafting your professional brand can be overwhelming. I hear from almost all of my clients that it’s hard to write about yourself and tell your professional story without feeling like you’re bragging. I get it (and here are some top tips about how to re-frame those brags). Let’s take a look at 4 prompts that…
On LinkedIn, does the size of your network matter?
In the world of professional networking, there’s an ongoing debate: is it better to have a large LinkedIn network, or is quality over quantity the real key to LinkedIn success? Let’s explore how the size of your LinkedIn network impacts visibility, engagement, and opportunities, and find out when the size of your network really matters—and…
From Selfish to Service: Reframing how you brag on LinkedIn
I can’t tell you how often people say to me “I hate bragging about myself on LinkedIn. First of all (for most of us), we’ve been raised to be humble and not “toot our own horn.” Secondly, our amygdala (aka lizard brain) wants to protects us from harm (ahem…our fellow humans who criticize). 1. Reframe…
Frequently asked questions
Q. How do your services integrate LinkedIn with other marketing strategies?
A. LinkedIn can be a part of a broader digital marketing strategy, including turning your team in to brand ambassadors and getting 10x the reach of your messaging!
Q. Why is a professionally optimized LinkedIn profile important?
A. A professionally optimized LinkedIn profile helps you get noticed by recruiters, clients, and potential business partners. It increases your visibility in LinkedIn searches, builds credibility, and attracts more opportunities by showcasing your skills and experience effectively.
Q. What is generative AI, (e.g. ChatGPT) and how can it help with marketing?
A. Generative AI is a type of artificial intelligence that creates content, like text or images.
In marketing, it helps you quickly generate ideas, write engaging posts, and personalize content to connect with your audience, making your campaigns more efficient and impactful.