Hi! I'm Leslie.
You know that moment... someone asks, "So, what do you do?" and you end up mumbling something generic.
That awkward pause comes from not knowing how to clearly communicate your value.
- You feel like you're bragging, so you undersell your story.
- You don't know how to reach out properly to build a network of connections.
- You might even want to build your brand and share content with your network.
I can help.
Having spent over 25 years in digital marketing, I've learned that everyone (and I mean everyone) has a hard time articulating their value.
As a LinkedIn Profile Writer, LinkedIn Corporate Trainer, and Artificial Intelligence Trainer, I work alongside you and start with your goals in mind.
- What does success look like?
- What is your unique value?
- Who is your ideal target audience?
Together we get clear, focused and I help you achieve success.
What makes me uniquely qualified?
To start with, LinkedIn's editors anointed me with a Top Voice badge in 2024. It's an invitation-only honour given to a limited number of members.
I've worked with a wide range of clients including Scotiabank, Franklin Templeton, Skip The Dishes, TVO, and The Government of Canada.
I have been the lead instructor for Ontario Tech's Digital Marketing and Social Media Management Certificate since 2012, and I was a part-time professor of Social Media at Durham College for over 11 years.
I have worked as a sales and marketing advisor for startup companies at Spark Centre for over 5 years.
I regularly speak at organizations and industry conferences across the U.S. and Canada and have been featured on various national media outlets including CTV's "The Social". Global News and CBC.
Featured On
LinkedIn Training and/or AI Training Solutions by PUNCH!media
Whether you're looking to optimize your LinkedIn profile, implement AI-driven marketing strategies, or train your team on social selling, I’ll help you achieve your professional goals by providing a customized solution tailored for you.
Generative AI for Marketing Success
Using Artificial Intelligence goes ell beyond which tools to use.
Right now, you need to use the right kind of judgment.
- When do use AI?
- When to leave it alone?
- How do keep your own voice intact?
For over three years, I've trained professionals to use Copilot, ChatGPT and/or Claude as a thinking partner.
More than just prompting, how are you integrating AI into your day-to-day work so you're saving time?
Watch Me Talk Social on CTV's "The Social"
They Drank the PUNCH!
Leslie has been on top of the fast evolving online space since I met her almost a decade ago.
She is tenacious and detail oriented, just the sort of person that you want working on your business.Highly recommended!
Stephen Ghigliotty, The Canadian Marketing Association
I had the pleasure of getting referred to Leslie directly from our partners over at LinkedIn. She proved to be a tremendous resource for writing and optimizing the LinkedIn profiles for many of our executives to showcase not only their unique brands but help them promote the Guardian brand as well.
Nate Isaacson, Guardian Life Insurance Company of America
Leslie is an excellent speaker and always provides great information that resonates with the audience. If you are looking for a dynamic social media speaker, she is your go to person.
Robert J Weese, B2B Sales Connections
Leslie brings enthusiasm and preparedness to every project or engagement. She offers up-to-date knowledge on topics such as LinkedIn, digital marketing, artificial intelligence and personal branding. Leslie has outstanding interpersonal skills and is an excellent facilitator!
Emily Baillie, AI & Marketing Professor
Wanted to give thanks for the session we had with you where you helped us take a constructive look and update our LinkedIn profiles. It was engaging, easy to understand, and offered improvements we could make right away.
My latest quick post has over 150,000 views (!) so it's good to have confidence that my profile was ready for the increasing contact views that came with that.
Theresa Beenken, CEO National Speakers Bureau & Global Speakers
We have hired Leslie to help our clients put together a coordinated social media strategy. She also acted as a coach during the execution of those strategies. As a result, our clients have seen some dramatic results.
She is very personable and clients love and rave about her. I am currently using her as my personal social media coach and I continue to see measurable results as a result of that coaching.
Richard Gauder, CMS Web Solutions
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Frequently asked questions
Q. How do your services integrate LinkedIn with other marketing strategies?
A. LinkedIn can be a part of a broader digital marketing strategy, including turning your team in to brand ambassadors and getting 10x the reach of your messaging!
Q. Why is a professionally optimized LinkedIn profile important?
A. A professionally optimized LinkedIn profile helps you get noticed by recruiters, clients, and potential business partners. It increases your visibility in LinkedIn searches, builds credibility, and attracts more opportunities by showcasing your skills and experience effectively.
Q. What is generative AI, (e.g. ChatGPT) and how can it help with marketing?
A. Generative AI is a type of artificial intelligence that creates content, like text or images.
In marketing, it helps you quickly generate ideas, write engaging posts, and personalize content to connect with your audience, making your campaigns more efficient and impactful.