Hi! I'm Leslie.
I’ve spent over 25 years working in sales, marketing, and digital strategy, long before LinkedIn became a career tool, a content platform, or something people felt pressured to “keep up with.”
Over the years, I’ve seen platforms, algorithms, and trends change constantly.
What hasn’t changed is this: smart, capable people often struggle to explain what they do, advocate for their work, or be visible in ways that feel natural.
That’s the gap I help close.
Today, I work with professionals and organizations to bring clarity and intention to how they show up on LinkedIn. Not to chase trends or post endlessly, but to communicate with credibility, confidence, and purpose.
My work blends real-world business experience with practical LinkedIn strategy and training.
The goal is simple: help people be understood, recognized, and trusted for the work they already do well (without feeling like they're bragging).
Some of my clients include Scotiabank, Franklin Templeton, Skip The Dishes, TVO, and JLL.
I co-lecture the Social Media Marketing and Digital Media certificate at Ontario Tech University and was called a "Social Media Guru" by CBC Radio.
My work has been featured in The National Post, Global TV, and CTV’s The Social.
I'm also the author of 'CREATE. CONNECT. CONVERT.'
Email me at leslie (at) punchmedia.ca for a customized quote.
I look forward to helping you PUNCH up your presence.
.
Featured On
LinkedIn Profile Writing and AI Training Solutions by PUNCH!media
Whether you're looking to optimize your LinkedIn profile, implement AI-driven marketing strategies, or train your team on social selling, I’ll help you achieve your professional goals with customized solutions.
Let's ensure you PUNCH above your weight in the digital world.
Generative AI for Marketing Success
Looking to harness AI? My training services explore the future of marketing with tools like ChatGPT, enabling you to create personalized content, boost engagement, and scale your messaging.
Watch Me Talk Social on CTV's "The Social"
They Drank the PUNCH!
Leslie has been on top of the fast evolving online space since I met her almost a decade ago.
She is tenacious and detail oriented, just the sort of person that you want working on your business.Highly recommended!
Stephen Ghigliotty, The Canadian Marketing Association
I had the pleasure of getting referred to Leslie directly from our partners over at LinkedIn. She proved to be a tremendous resource for writing and optimizing the LinkedIn profiles for many of our executives to showcase not only their unique brands but help them promote the Guardian brand as well.
Nate Isaacson, Guardian Life Insurance Company of America
Leslie is an excellent speaker and always provides great information that resonates with the audience. If you are looking for a dynamic social media speaker, she is your go to person.
Robert J Weese, B2B Sales Connections
Leslie brings enthusiasm and preparedness to every project or engagement. She offers up-to-date knowledge on topics such as LinkedIn, digital marketing, artificial intelligence and personal branding. Leslie has outstanding interpersonal skills and is an excellent facilitator!
Emily Baillie, AI & Marketing Professor
Wanted to give thanks for the session we had with you where you helped us take a constructive look and update our LinkedIn profiles. It was engaging, easy to understand, and offered improvements we could make right away.
My latest quick post has over 150,000 views (!) so it's good to have confidence that my profile was ready for the increasing contact views that came with that.
Theresa Beenken, CEO National Speakers Bureau & Global Speakers
We have hired Leslie to help our clients put together a coordinated social media strategy. She also acted as a coach during the execution of those strategies. As a result, our clients have seen some dramatic results.
She is very personable and clients love and rave about her. I am currently using her as my personal social media coach and I continue to see measurable results as a result of that coaching.
Richard Gauder, CMS Web Solutions
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Frequently asked questions
Q. How do your services integrate LinkedIn with other marketing strategies?
A. LinkedIn can be a part of a broader digital marketing strategy, including turning your team in to brand ambassadors and getting 10x the reach of your messaging!
Q. Why is a professionally optimized LinkedIn profile important?
A. A professionally optimized LinkedIn profile helps you get noticed by recruiters, clients, and potential business partners. It increases your visibility in LinkedIn searches, builds credibility, and attracts more opportunities by showcasing your skills and experience effectively.
Q. What is generative AI, (e.g. ChatGPT) and how can it help with marketing?
A. Generative AI is a type of artificial intelligence that creates content, like text or images.
In marketing, it helps you quickly generate ideas, write engaging posts, and personalize content to connect with your audience, making your campaigns more efficient and impactful.