A friend of mine uploaded the following link to his Facebook account: http://adage.com/u/J3M8xb
It’s a very clever viral marketing campaign for the opening of Ikea’s new store in Malmo, Sweden.
Facebook campaign that started with a profile of the store’s manager, Gordon Gustavsson. During a two-week period, 12 of the store’s showrooms were uploaded to Gutavsson’s photo album.
The first “friend” to tag their name to the product won the item highlighted. The pictures were spread to thousands of people. The notices were posted on each persons News Feed.
An amazing “out of the box” promotion that got people buzzing. I mean, who doesn’t love to win free stuff?
Source: BY: ANN-CHRISTINE DIAZ, PUBLISHED: NOV 19, 200 for http://creativity-online.com
About Leslie Hughes
Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing.
As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients.
Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management.
Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity.
Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts.
Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results.
Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate.
Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy.
Ready to take your LinkedIn profile and corporate training to the next level?
Learn more at www.punchmedia.ca.
