Posts Tagged ‘Viral marketing’
How To Make Your Brand Go Viral
I just finished Jonah Berger’s book, Contagious and loved it. Quite simply, it’s about “The secret science behind word of mouth and how you can use it to get more people talking about your product or idea.” I saw him speak at the Art of Marketing Conference in Toronto and was fascinated by some of the…
Read MoreIKEA hijacked the tagging feature on Facebook.
A friend of mine uploaded the following link to his Facebook account: http://adage.com/u/J3M8xb It’s a very clever viral marketing campaign for the opening of Ikea’s new store in Malmo, Sweden. Facebook campaign that started with a profile of the store’s manager, Gordon Gustavsson. During a two-week period, 12 of the store’s showrooms were uploaded to Gutavsson’s photo album. …
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