Facebook Tips

Why Facebook’s DISLIKE button is a GOOD thing for your business.

It was announced recently that Facebook is working on alternatives to the “LIKE” button, particularly for sad or emotional moments. As we all know, there currently isn’t an adequate way to express our empathy or sympathy on the world’s largest Social Media channel. When someone announces they’ve lost a loved one, or simply have had…

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How To Link-Share on Facebook

Yesterday, Facebook announced another change in their algorithm: “We’ve found that, as compared to sharing links by embedding in status updates, these posts get more engagement (more likes, comments, shares and clicks) and they provide a more visual and compelling experience for people seeing them in their feeds.”Click here for the full update Essentially, text…

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Do you know that less than 16% of your audience sees your Facebook posts?

Facebook. We love it. We hate it. It’s changed the way we communicate with each other and how we connect around the world. And it’s always changing. This week, Ad Age posted the following: “In the document, titled “Generating business results on Facebook,” the paragraph in which the impending drop-off in organic reach is revealed concludes…

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