A friend of mine uploaded the following link to his Facebook account: http://adage.com/u/J3M8xb It’s a very clever viral marketing campaign for the opening of Ikea’s new store in Malmo, Sweden. Facebook campaign that started with a profile of the store’s manager, Gordon Gustavsson. During a two-week period, 12 of the store’s showrooms were uploaded to Gutavsson’s photo album. …

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