EmployeeBrandAmbassadors_edited-1

Every single person who works for your organization is a brand ambassador. Each and every touchpoint your clients/customers have with your brand makes an impression. Are you missing out on opportunities to extend your business and brand “story”?My guess is that you probably are. According to the 2012 Edelman Trust Barometer, company employees have more credibility…

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LinkedIn Time Management

Time management seems to be one of the #1 challenges for EVERYONE, when it comes to Social Media. Social Media is overwhelming. Social Media is time consuming. Social Media can be incredibly beneficial for you and your business when it’s used properly. The best way to manage feeling overwhelmed with Social Media is to get…

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WhyYourLawFirmNeedsLinkedIn

Without a doubt, LinkedIn is an essential marketing tool for any company whose target audience includes decision-making professionals with a higher socio-economic status. This isn’t the site where people are sharing what they had for breakfast, or that they’ve just run 10K (and if you’re posting these kinds of updates – please read this post).…

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Why You Suck At LinkedIn

Does your LinkedIn presence suck? Take a moment to look over your profile, and pretend that you are a prospective client. What is the FIRST impression your prospective client sees when they visit your profile? Remember, you have less than nine seconds for someone to determine whether or not they like and trust you. If…

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How To Convert Clients Using LinkedIn Long Form Blog Posts

Publishing blogs on LinkedIn is one of the BEST ways you can showcase your expertise and stay top-of-mind with your target audience. Originally reserved for LinkedIn Influencers such as Arianna Huffington and Richard Branson, we ALL now have the power share our opinions and perspective. I personally have seen success from writing and sharing content. Several…

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