6 Steps To Get Your Law Firm Started On LinkedIn
Without a doubt, LinkedIn is an essential marketing tool for any company whose target audience includes decision-making professionals with a higher socio-economic status.
This isn’t the site where people are sharing what they had for breakfast, or that they’ve just run 10K (and if you’re posting these kinds of updates – please read this post).
LinkedIn is the site where professionals are INVESTING time.
- Your competition is on LinkedIn
- Your business connections are on LinkedIn
- Your referrals are on LinkedIn
- Your potential clients are researching you on LinkedIn before they pick up the phone to call you
In the age of Social Media, EVERYONE is a brand and we all have the potential of becoming our own media agency.
Every single person at your firm is a forward-facing brand ambassador. Are you effectively, and consistently telling your firm’s story about:
- who you are?
- how you’re different (ahem…better) than your competition?
- which niche(s) you service?
- your “wins” and success stories?
You want to be the “go-to” thought leader within the legal industry? You need to cut through the clutter and properly market your firm and your brand.
According to Acritas, a leading provider of legal market research, said there is a positive correlation between brand growth and financial growth:
A strong brand will help ensure that a firm is top of mind, well favored and securely in the consideration set for key work types.
Here are some steps to get you started:
- Ensure your firm has a LinkedIn Company Page
- Train your team how to optimize their personal LinkedIn profiles and encourage them to include a boilerplate paragraph of your firm’s description within their Summary and/or Current Position to help tell your brand “story”.
- Encourage everyone to link their Current Position to your LinkedIn Company Page
- Frequently update your Company Page with relevant status updates
- Invite your Associates, Partners, Agents and Paralegals to share your “wins” and other success stories in their status updates
- Build networks of connections based on QUALITY (not quantity).
It’s not about having a giant Rolodex of business cards that no one looks at – it’s about building deeper relationships with targeted connections who know, like and trust you.
Social Media is no longer a want-to-have in your marketing toolkit, it’s a must-have.
You don’t have to be on all the Social Media channels. You just have to be where your prospective clients are.
With over 337 million members worldwide and two new members joining every second, LinkedIn is the most powerful site to help you win new clients, extend word-of-mouth awareness about your firm and undoubtedly helps to position you and your colleagues as thought leaders and experts.
So, what are your next steps:
- Do what you’ve always done and obtain the same results?
or
- Invest in your online presence and convert more clients?
If you require assistance writing and developing your LinkedIn profile, if your team needs LinkedIn training or if your firm wants to get laser-focused on using Social Media properly, connect with me at leslie@punchmedia.ca or 647-272-5588
Leslie Hughes is a LinkedIn Optimization Specialist, Professor of Social Media, Corporate Social Media Trainer and Principal of PUNCH!media
Leslie was called a “Social Media Guru” by CBC Radio and has been working in digital marketing since 1997. Founded in 2009, PUNCH!media clients include The Children’s Wish Foundation of Canada, Guardian Life Insurance Company of America and Jones Lang LaSalle.
PUNCH!media’s goal is to empower through education and help executives gain confidence in their online presence to convert higher-paying clients.
www.punchmedia.ca
leslie@punchmedia.ca
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