Why You Need To Revamp Your Marketing Copy RIGHT Now
Have you ever asked yourself “WHY do my customers buy from me”? “What problem does my business solve?” Now take a look at your marketing material. Does it address the “WHY”? Or is it a list of your features and benefits? From your customers perspective, they want to know “what’s in it for me”. It’s…
Read MoreWhat’s The ONE Thing You’re Struggling With?
I need your help. Cute cat photos are one of the most commented and viral things on the web. Because there is a less than 1% engagement rate online, I’m “using” this cute cat to ask you a question: When it comes to Social Media – what is ONE thing you are struggling with? I would…
Read MoreIs Facebook Dying A Slow Death?
Here we go again – more changes coming to Facebook The article (thanks S. Ghigliotty for the original post), states there will be content-specific feeds, and leveraging Instagram to provide even more focus on images (and ads!) I wonder if this will re-vitalize Facebook or will it continue to share irrelevant “noise”? When I signed…
Read MoreGetting Media Exposure for Your Business
When I used to work at Weddingbells and Fashion Magazine, my clients would often ask “How do I get the editors to cover me in the magazine?” Here’s a piece of information most people don’t know: Editorial and Sales/Advertising are at the opposite ends of the spectrum. They are a “church vs state” separation. Editors are…
Read MoreThe #1 Biggest FAIL You Can Make On LinkedIn
LinkedIn – THE biggest professional network on the Interwebs. It may not be the most “fun” and “playful” Social Network, but it is the most powerful for business. Why? Because LinkedIn is focused solely on building professional connections. You don’t read about what someone had for lunch. You don’t (typically) see videos about cats. It’s all…
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