Getting Media Exposure for Your Business
When I used to work at Weddingbells and Fashion Magazine, my clients would often ask “How do I get the editors to cover me in the magazine?” Here’s a piece of information most people don’t know: Editorial and Sales/Advertising are at the opposite ends of the spectrum. They are a “church vs state” separation. Editors are…
Read MoreThe #1 Biggest FAIL You Can Make On LinkedIn
LinkedIn – THE biggest professional network on the Interwebs. It may not be the most “fun” and “playful” Social Network, but it is the most powerful for business. Why? Because LinkedIn is focused solely on building professional connections. You don’t read about what someone had for lunch. You don’t (typically) see videos about cats. It’s all…
Read MoreFeatured Guest Post: Ariane Griffiths
As an ongoing part of the PUNCH!media blog posts, we occasionally will be showcasing some of the companies we love. The following guest feature is a Q & A with Ariane Griffiths. One of the quotes I have stolen “borrowed” from Ariane is “Facebook is the place you go to connect with people you already know; Twitter is…
Read MoreWhy You Should Be Ensuring Your Employees Maximize Their Presence on LinkedIn
Having a presence on LinkedIn is a MUST for all businesses. Having a structured and optimized presence for all your employees is important because they are brand ambassadors for your company. Most employees don’t recognize the value of the world’s largest professional networking site or they may be too afraid to make changes to their…
Read MoreWhy You Shouldn’t (or Should!) Hire Someone To Manage Your Social Media Accounts
I’ve been asked (many times) – should I outsource my Social Media management to someone else? It’s a tough question to answer because I think there are many variables to take into consideration. 1) does the person/company REALLY know your business 2) would you have that person/company answer your phone for you and be able…
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