An editorial calendar can help you keep on track with your content.

Plan out monthly themes and stay ahead of the game with what it is you want to say and where you are going to deploy it to.

This can be pretty overwhelming.

While this is a basic structure of an Editorial Calendar, it will give you a guideline on where to start.

Click here to get an Excel copy of the following template. 

EditCalendar2

Start with:

  • monthly themes
  •  chunk it down by week.
  • Then, even further by days.
  • Who is writing the content.
  • Who is approving the content?
  • When will it be deployed?
  • What is your call-to-action (CTA)?
  • What were the results? How many people saw it?
  • What Social Media sites did you share it with? How often?

You will also want to consider:

  • Is the content deployed consistently?
  • Is the content creative?
  • Does the content help elicit comments and communication?
  • Does the content have a call-to-action?
  • Is the content contextual – meaning does the content fit the channel you’re sharing it in (LinkedIn is business, Twitter is a watercooler)

There is a lot to consider when creating content but having an Editorial Calendar will help you keep focused, on-track, and will help eliminate the overwhelm of “what the heck do I post today???”

Let us know what you think:

Is this kind of template useful? What will you add to your Editorial Calendar to make it useful?

 

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Written by: Leslie Hughes

Posted in Content Tips and tagged , ,

About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients. Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management. Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity. Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts. Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results. Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate. Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy. Ready to take your LinkedIn profile and corporate training to the next level? Learn more at www.punchmedia.ca.