You Want It? You Can’t Have It! Scarcity Rules.
In the past few weeks I’ve been going through the Dr. Robert Cialdini’s 6 Pillars of Influence: 1: Social Proof 2: Authority 3: Scarcity (see below) 4: Liking 5: Consistency 6: Reciprocity “Magic Bus, Magic Bus, Magic Bus, Magic Bus I want it, I want it, I want it…(You can’t have it!) Think how much…
Read MoreOreo & Zappos: 2 Great Social Media Case Studies
I am always on the hunt for inspiring ideas and great case studies in the ever-changing world of Social Media. I love to see what’s working, why it works, and more importantly, what results they produce. Some great examples that I’ve come across recently are: Oreo: The Secret Behind Oreo’s Social Media Marketing They…
Read MoreTop Salespeople Use LinkedIn to Sell More
LinkedIn is such a powerful channel when you learn how to use it properly. Seems quite a few stellar sales-folk (aka Enthusiasts, in this study) are using this powerful tool to: research their customers to find out who the key contacts and decision-makers are for a company prospect and reach out to those key contacts…
Read MoreWhy People Do What You Tell Them To Do? Authority
Continuing on from last week’s topic of “Social Proof”, this week we’re talking about another one of Dr. Robert Cialdini’s 6 Pillars of Influence – Authority. Just a refresher, the other 6 pillars are: 1: Social Proof 2: Authority (see below) 3: Scarcity 4: Liking 5: Consistency 6: Reciprocity People often just do what you…
Read More5 Ways To Show Social Proof – and compel people to buy from you
“People don’t buy what you do; people buy WHY you do it” says Simon Sinek We may talk ourselves into something and rationalize it, but the REAL reason why your customers buy from you (or don’t buy from you) is because of an emotion. They buy because they know, like and trust you. They buy…
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