Top Salespeople Use LinkedIn to Sell More
LinkedIn is such a powerful channel when you learn how to use it properly. Seems quite a few stellar sales-folk (aka Enthusiasts, in this study) are using this powerful tool to: research their customers to find out who the key contacts and decision-makers are for a company prospect and reach out to those key contacts…
Read MoreWhy People Do What You Tell Them To Do? Authority
Continuing on from last week’s topic of “Social Proof”, this week we’re talking about another one of Dr. Robert Cialdini’s 6 Pillars of Influence – Authority. Just a refresher, the other 6 pillars are: 1: Social Proof 2: Authority (see below) 3: Scarcity 4: Liking 5: Consistency 6: Reciprocity People often just do what you…
Read More5 Ways To Show Social Proof – and compel people to buy from you
“People don’t buy what you do; people buy WHY you do it” says Simon Sinek We may talk ourselves into something and rationalize it, but the REAL reason why your customers buy from you (or don’t buy from you) is because of an emotion. They buy because they know, like and trust you. They buy…
Read MoreThe EASIEST Way to Manage Your Blogging Time
An editorial calendar can help you keep on track with your content. Plan out monthly themes and stay ahead of the game with what it is you want to say and where you are going to deploy it to. This can be pretty overwhelming. While this is a basic structure of an Editorial Calendar, it will…
Read More4 Ways To Increase Your Sales Using Social Media Just a Few Minutes Per Day
Your customers are far more empowered than ever. They can Google all the answers they need. What do they need from you? Trustworthy information that helps them make the right decisions. You want to be the “go-to” person for all their needs. You want them to know, like and trust you. How do you do…
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