4 Ways To Increase Your Sales Using Social Media Just a Few Minutes Per Day
Your customers are far more empowered than ever. They can Google all the answers they need.
What do they need from you? Trustworthy information that helps them make the right decisions.
You want to be the “go-to” person for all their needs. You want them to know, like and trust you.
How do you do this? You provide customer service up the wazoo.
You can leverage Social Media to help position you as an expert, to help spread the word and keep you top of mind.
Here are my top tips on how to effectively manage your “social” presence.
1) Stay focused on your strategy.
Know who you want to reach. Where are they “hanging out online”.
You don’t need to be everywhere, you just need to be where you can connect with your target audience.
2) Ideally, keep your calls-to-action coming back to YOU.
Get them to sign up to your e-newsletter/blog for more information.
3) Use the Social Media tools to disseminate the information
You should be leveraging the tools to bring traffic back to YOUR channels. Do not put all your Social Media “eggs” into any other basket. They change too frequently.
Each channel will depend where your audience is connecting.
If you have a presence on Facebook, be sure to post at least 2 images/posts per day to maximize your presence.
If you have a presence on Twitter, be sure to tweet and re-tweet posts a minimum of 4x per day to get a following.
In my opinion, EVERYONE should be on LinkedIn. It is THE business network. Have a strong presence here, both for your personal presence and for your business.
Connect in appropriate groups, update your status update a few times per week, optimize your presence, always be adding new (quality) connections.
(Shameless self promotion: Check out the LinkedIn training on this website)
4) Whenever possible, limit your time online to 10 minutes in the AM to 10 minutes in the PM
This, of course, depends on your business and your role. But if you aren’t responsible for managing all the content you just need to pop online two times a day to make an update, comment and respond and listen to what’s being said (check out what’s going on in your competitors, clients pages every once in a while too).
Did you realize that the complaints and comments made on any of your Social Media sites may be the BEST opportunity to help you sell?
Social Media is the best focus group – ever. Solve their problems and acknowledge that you’re listening. You may find their complaint provides you with new opportunities (new products/services you aren’t currently providing) and you may just convert them into a raving fan.
There are tools that you can schedule your posts. I prefer to do “real-time” posting whenever possible so that you can engage in real-time as well. But, some people use tools like Hootsuite, Buffer or the schedule tool on Facebook. Be VERY careful to use strategically. This will not work for everyone, and even big brands have had disasters happen as a result of auto-posting.
The MOST important part to remember is – HOW are you helping your clients?
When you are making a status update, are you providing them with “how-to” information?
Are you providing compelling, relevant information that helps them solve their problem or are you giving a laundry list of your features and benefits?
Be sure to always ask yourself “Why should my target audience care about this information”
People love to buy, they just hate to be sold
What are YOUR top tips for staying focused when it comes to Social Media?
Please answer with your thoughts below.
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Written by: Leslie Hughes
