General Social Media tips Archives – Page 3 of 12

“People don’t buy what you do; people buy WHY you do it” says Simon Sinek We may talk ourselves into something and rationalize it, but the REAL reason why your customers buy from you (or don’t buy from you) is because of an emotion. They buy because they know, like and trust you. They buy…

Your customers are far more empowered than ever. They can Google all the answers they need. What do they need from you? Trustworthy information that helps them make the right decisions. You want to be the “go-to” person for all their needs. You want them to know, like and trust you. How do you do…

When I used to work at Weddingbells and Fashion Magazine, my clients would often ask “How do I get the editors to cover me in the magazine?” Here’s a piece of information most people don’t know: Editorial and Sales/Advertising are at the opposite ends of the spectrum. They are a “church vs state” separation. Editors are…

What makes YOU buy a product? You have a need. The product or service provides a solution. But WHY do you buy one product/service over another. Sometimes you choose the lowest price, but in all likelihood what’s more important is a) value b) trust Would you buy spend more money on a product or service…

Influence is an important factor for your online presence. And it’s NOT about how many followers you have. It has to do with how much you actually engage and incite people to action. This is why it’s very important to not only publish great, relevant information, but it’s also important to respond, share great posts…