What makes YOU buy a product?
You have a need.
The product or service provides a solution.
But WHY do you buy one product/service over another.
Sometimes you choose the lowest price, but in all likelihood what’s more important is
a) value
b) trust
Would you buy spend more money on a product or service if you got great value and knew the solution it provided was absolutely going to work?
You bet you would.
So how does Social Media fit into this mix?
Your business provides value. You provide something that is unique and different from your competitors.
Are you effectively communicating your value to your prospects?
Educating them (without being a pushy salesperson) allows you to:
- Showcase your business as experts with regular, relevant blog posts and status updates.
- It keeps you top-of-mind
- It helps build trust as you are giving more than you are (perceived to be) receiving.
Think about these things as you build your Social Media presence.
- Continue to add regular, relevant status updates
- Write regular blog posts – for your own blogs and as a guest blogger
- Add lots of photos (they tell a story and add emotion)
- Connect with a quality audience of people who are actively interested in you and/or your business
Here are a few other ways to keep content writing and 9 things you can write about right now
A qualified audience may be smaller than an unqualified audience but they are much more likely to buy from you.
Solve the needs and desires of your audience. Provide them with value. Build trust. You will find the more you give, the more (money) you will receive.
About Leslie Hughes
Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing.
As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients.
Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management.
Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity.
Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts.
Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results.
Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate.
Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy.
Ready to take your LinkedIn profile and corporate training to the next level?
Learn more at www.punchmedia.ca.
