General Social Media tips
5 Ways To Save Time When Using Social Media
Last week, I presented about “Social Media In The Next Decade” at the Chartered Business Valuators Conference in Ottawa. I kicked of my talk to say that Social Media is no longer “the future of marketing” it’s the present of marketing. Your business HAS to have a presence online because your clients are online. I…
Read MoreScared of Social Media? GET OVER IT.
Scared of Social Media? GET OVER IT. Social Media is obviously here to stay. From Facebook “LIKES” to Twitter’s “hashtags” we are seeing Social Media go from strictly online communication to part of our daily vernacular. But you don’t like Social Media because: You’re scared of looking stupid You think everything other people publishes is…
Read MoreThe Art of Marketing Event: Be brave, be creative, fail often
Yesterday, I gleefully attended The Art of Marketing event in Toronto (June 5, 2013). The overall theme seemed to encourage us all to express ourselves and be creative, whatever your “medium” may be. DAVID USHER Lead singer from the band Moist, David Usher was utterly delightful and engaging, insightful and inspiring. A truly amazing performer…
Read MoreYou Want It? You Can’t Have It! Scarcity Rules.
In the past few weeks I’ve been going through the Dr. Robert Cialdini’s 6 Pillars of Influence: 1: Social Proof 2: Authority 3: Scarcity (see below) 4: Liking 5: Consistency 6: Reciprocity “Magic Bus, Magic Bus, Magic Bus, Magic Bus I want it, I want it, I want it…(You can’t have it!) Think how much…
Read MoreWhy People Do What You Tell Them To Do? Authority
Continuing on from last week’s topic of “Social Proof”, this week we’re talking about another one of Dr. Robert Cialdini’s 6 Pillars of Influence – Authority. Just a refresher, the other 6 pillars are: 1: Social Proof 2: Authority (see below) 3: Scarcity 4: Liking 5: Consistency 6: Reciprocity People often just do what you…
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