General Social Media tips
How To Use Social Media Properly
Properly. An interesting term. According to Miriam Webster very good strictly accurate How do you use Social Media properly? Well, what does “social” mean to you? Is it adding people you don’t know to your Rolodex? Is it selling to someone without having a conversation first? Nope. Social Media is all about two-way communication; actually TALKING…
Read MoreFacewash: Cleaning Up your Facebook Profile
As I wrote about, Facebook’s Graph Search has real potential to become a PR disaster for business. And since 92% of US companies use Social Networking to find media talent, what we put up on Facebook has a bearing on whether we get hired – or potentially fired. Launched in January 2013, Facewash scans your profile…
Read MoreFeatured Guest Post: Women In Biz Network, Leigh Mitchell
One of the things about Social Media that I love the most, is that it’s opened doors to meeting lots of wonderful new people. People who collaborate and connect to share and support each other. One of those people is Leigh Mitchell from Women In Biz Network. Leigh has organized what promises to be a…
Read More#1 Reason Why You Don’t Publish and #1 Reason Why You Should
The number one reason you don’t publish is that you think you have nothing to say. You think “it’s all been said before” and “why the heck should anyone listen to me“? You get overwhelmed with thinking “where do I even start?” and “what would I write about“? Have I been reading your mind?!? Believe…
Read MoreThe ROI is the KING of Social Media – and it’s not what you think….
I’ve been asked (on occasion) – “What’s the ROI” of Social Media. ROI = Return on Investment Which means, if you’ve invested a certain amount of time and money, how much have you sold to make a profit off of what you’re doing. Fortunately, with Web 1.0 (one-way pushed online content such as websites), we’ve…
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