Content Tips
The EASIEST Way to Manage Your Blogging Time
An editorial calendar can help you keep on track with your content. Plan out monthly themes and stay ahead of the game with what it is you want to say and where you are going to deploy it to. This can be pretty overwhelming. While this is a basic structure of an Editorial Calendar, it will…
Read MoreWhy You Need To Revamp Your Marketing Copy RIGHT Now
Have you ever asked yourself “WHY do my customers buy from me”? “What problem does my business solve?” Now take a look at your marketing material. Does it address the “WHY”? Or is it a list of your features and benefits? From your customers perspective, they want to know “what’s in it for me”. It’s…
Read MoreGetting Media Exposure for Your Business
When I used to work at Weddingbells and Fashion Magazine, my clients would often ask “How do I get the editors to cover me in the magazine?” Here’s a piece of information most people don’t know: Editorial and Sales/Advertising are at the opposite ends of the spectrum. They are a “church vs state” separation. Editors are…
Read MoreWhy You Shouldn’t (or Should!) Hire Someone To Manage Your Social Media Accounts
I’ve been asked (many times) – should I outsource my Social Media management to someone else? It’s a tough question to answer because I think there are many variables to take into consideration. 1) does the person/company REALLY know your business 2) would you have that person/company answer your phone for you and be able…
Read MoreThey’re bringing cookies back: Oreo’s Timely Tweets
During the Superbowl blackout, Oreo tweeted this ad with the caption: “Power out? No problem.” According to http://www.buzzfeed.com, it was “tweeted 14,000 times (and the same image on Facebook has gotten more than 20,000 likes” Source: http://www.buzzfeed.com/rachelysanders/how-oreo-got-that-twitter-ad-up-so-fast Then, with the Grammys the following tweet that was sent out was: “Time to get your dunk on” Certainly not as many…
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