Content Tips
Scared of Social Media? GET OVER IT.
Scared of Social Media? GET OVER IT. Social Media is obviously here to stay. From Facebook “LIKES” to Twitter’s “hashtags” we are seeing Social Media go from strictly online communication to part of our daily vernacular. But you don’t like Social Media because: You’re scared of looking stupid You think everything other people publishes is…
Read MoreThe Art of Marketing Event: Be brave, be creative, fail often
Yesterday, I gleefully attended The Art of Marketing event in Toronto (June 5, 2013). The overall theme seemed to encourage us all to express ourselves and be creative, whatever your “medium” may be. DAVID USHER Lead singer from the band Moist, David Usher was utterly delightful and engaging, insightful and inspiring. A truly amazing performer…
Read MoreHow Do You Get Your Customers to LIKE You?
As a part of this ongoing series we continue on with the pillar of “LIKING” Here are the 6 Pillars again: 1: Social Proof 2: Authority 3: Scarcity 4: Liking (see below) 5: Consistency 6: Reciprocity In Dr. Robert Cialdini’s book: Influence: The Psychology of Persuasion and its 6 Pillars of Influence, the pillar of…
Read MoreYou Want It? You Can’t Have It! Scarcity Rules.
In the past few weeks I’ve been going through the Dr. Robert Cialdini’s 6 Pillars of Influence: 1: Social Proof 2: Authority 3: Scarcity (see below) 4: Liking 5: Consistency 6: Reciprocity “Magic Bus, Magic Bus, Magic Bus, Magic Bus I want it, I want it, I want it…(You can’t have it!) Think how much…
Read MoreOreo & Zappos: 2 Great Social Media Case Studies
I am always on the hunt for inspiring ideas and great case studies in the ever-changing world of Social Media. I love to see what’s working, why it works, and more importantly, what results they produce. Some great examples that I’ve come across recently are: Oreo: The Secret Behind Oreo’s Social Media Marketing They…
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