During the Superbowl blackout, Oreo tweeted this ad with the caption:

“Power out? No problem.”

According to http://www.buzzfeed.com, it was “tweeted 14,000 times (and the same image on Facebook has gotten more than 20,000 likes”

Source: http://www.buzzfeed.com/rachelysanders/how-oreo-got-that-twitter-ad-up-so-fast

Then, with the Grammys the following tweet that was sent out was:
“Time to get your dunk on”

Certainly not as many tweets (412) and it doesn’t seem to be in the Facebook feed but they have many other clever images nonetheless (see https://www.facebook.com/oreo)

The importance of these ads:

  • They are timely.
  • They are relevant.
  • They are fun.

What clever ways can you introduce fun, relevant content into your marketing mix?

Posted in Content Tips, Twitter Tips and tagged ,

About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients. Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management. Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity. Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts. Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results. Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate. Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy. Ready to take your LinkedIn profile and corporate training to the next level? Learn more at www.punchmedia.ca.