Don’t set it and forget it. Bad Social Media 101
Social Media is meant to be a two-way conversation. Social Media is meant to give great customer service. Social Media is meant to build community. Unlike an advertisement that is printed, viewed on TV or listened to on the radio. You don’t build it once and simply push your message out to the masses over…
Read MoreAre you targeting your prospects according to the Sales Funnel?
When you are marketing your business, you are ideally getting your prospects into the sales funnel with a goal of converting prospects into paying customers. AWARENESS Social Media is a wonderful way to help build awareness. There is a “rule of thumb” that it takes between 8 to 10 times for someone to see your…
Read MoreYou Win It When You PIN it – The Interest of Pinterest
If you’re already using Pinterest, you know it’s addictive. Pinterest is kind of like virtual scrapbooking of all your favorite pretty pictures. From shoes to recipes, vacation spots to crafts. It’s a place to swoon over places you want to go, clothes you want to wear, homes you want to live in. The average user…
Read MoreFacebook Privacy: Who’s seeing your stuff?
You may have noticed that you’re getting status updates from people who aren’t your friends. You friends are commenting on their friends pages and you’re getting access to their info. Why? Likely because the non-friends (ie your friend’s friend) hasn’t optimized their privacy settings. Have you? Facebook regularly changes their settings, so it’s a good…
Read MoreAre You Violating the Cardinal Rule of Social Media?
Recently, I seem to be receiving mass “sales-y” e-mail blasts from several of my connections on LinkedIn. This violates the cardinal rule: Thou shalt NOT overtly sell using Social Media It’s relationships first; selling second. Those who send mass “sales-y” emails are putting themselves first. In the age of Social Media, it’s important to put…
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