If you’re already using Pinterest, you know it’s addictive.

Pinterest is kind of like virtual scrapbooking of all your favorite pretty pictures.

From shoes to recipes, vacation spots to crafts.

It’s a place to swoon over places you want to go, clothes you want to wear, homes you want to live in.

  • The average user spends almost 16 minutes (as opposed to 12 minutes on Facebook)
  • 50% of Pinterest users have children.
  • almost 70% of Pinterest users are female.
  • Pinterest provides more referral traffic to other sites than Google+, YouTube and LinkedIn combined.
    Source: Hubspot.com

So how can you leverage this “hot” social media site? Start pinning.

  • Show strong visuals
  • Showcase your company culture
  • Create bios for executive management team
  • Infographics and data charts
  • Photos of customers
  • Create a contest (be sure look at terms & conditions)
  • Create video gallery
  • Use #hashtags

Be sure not to only peddle your own pictures. Pin other people’s picts. “LIKE” them, comment on them.

Remember, social media is about engagement and relationships, NOT pushing your sales agenda.

How do you pin? Here’s a brief tutorial:

Happy Pinning!

P.S. Follow PUNCH!media’s Pinterest boards – Social Media Infographics galore (and a few pretty pairs of shoes too) –> http://pinterest.com/punchmedia/

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About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients. Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management. Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity. Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts. Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results. Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate. Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy. Ready to take your LinkedIn profile and corporate training to the next level? Learn more at www.punchmedia.ca.

1 Comment

  1. 10 Ways You Can Use Pinterest for Business | PUNCHmedia – Social Media for business. Strategic & Simple. on January 10, 2013 at 7:52 pm

    […] I mentioned in a brief tutorial in May 2012,  some of the effective ways you can use this very popular photosharing site […]