As you know there’s a whole heap of “DO NOT DO” rules for the Facebook cover photo.

It may not contain:

  • Price or purchase information, such as “40% off” or “Download it at our website”
  • Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
  • References to user interface elements, such as Like or Share, or any other Facebook site features
  • Calls to action, such as “Get it now” or “Tell your friends”

All cover images are public, which means anyone visiting your Page will be able to see the image you choose. Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property. You may not encourage or incentivize people to upload your cover image to their personal timelines.

So what CAN you do?

Images are one of the best ways to evoke emotion. Remember the saying “A picture is worth a thousand words”? What are you conveying about your business?

  • Show a picture of your staff at a charity event
  • Change your image often* – every time your picture is uploaded it’s another opportunity to be visible to your audience
  • Include a call-to-action in the description for the picture (you can’t include a CTA within the picture itself)
  • If you’re really creative, can you blend your icon into the overall picture (see Telus photo)?

Here are the sizes you have to work with to create your own awesome Cover Image:

Img Source: http://netdna.copyblogger.com/images/FBCover.jpg

Telus “blends” their icon & cover image

Ford integrates employees and brand into a neat cover image.

McDonald’s first cover page – a nostalgic look at a history.

What’s YOUR favorite cover image?

Posted in Facebook Tips and tagged

About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients. Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management. Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity. Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts. Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results. Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate. Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy. Ready to take your LinkedIn profile and corporate training to the next level? Learn more at www.punchmedia.ca.

2 Comments

  1. RIchard Gauder on May 25, 2012 at 9:57 am

    Love the Telus one. There is something about a clean look that can’t be beat.



    • punchmedia on May 25, 2012 at 10:40 am

      I agree. Your Facebook design is also great for it’s clean look & design.