Are you targeting your prospects according to the Sales Funnel?

When you are marketing your business, you are ideally getting your prospects into the sales funnel with a goal of converting prospects into paying customers.

AWARENESS

Social Media is a wonderful way to help build awareness.

There is a “rule of thumb” that it takes between 8 to 10 times for someone to see your brand before they begin to resonate with it.

Leveraging cost-effective tools to build awareness is a great way to leverage word-of-mouth.

INTEREST

Once you’ve got a prospect’s attention, what are you doing to keep their interest?

Have you encouraged people to opt-in to stay tuned to receive more information from you?

Are you providing great information? Are you helping them solve problems?

A lot of this depends on the content you’re publishing.

EVALUATION

Measure metrics. What’s working. What time of day should you be publishing? What content seems to resonate with your audience?

COMMITMENT

Stay the course. For your prospects to commit to you (and open their wallets), you have to be committed to them.

Keep producing great content. Keep solving their problems. Keep providing great customer service.

Once they know, like and trust you, they are more likely to purchase from you.

REFERRAL

A happy customer tells 4 to 6 people, an unhappy customer tells 8 to 16.

Imagine what this is like when it comes to Social Media, when the reach is amplified by the number of connections and shared experiences?

Be a company that gets great reviews and has brand ambassadors who LOVE your product and want to share it with the world.

REPEAT

Can you identify those people who are spreading your business via word-of-mouth? What can you do to give them more ammunition? Can you make them a VIP? Give them “insider access” to pre-launch info?

Keep your customers happy. Keep your customers loyal. Keep your customers paying. Get referrals.

Repeat.

Img source: http://bestcontractorleads.com

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Written by: Leslie Hughes, PUNCH!media

Posted in General Social Media tips, Policy and Strategy, Social Media Sales Tips, Uncategorized and tagged sales, social media

About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients. Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management. Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity. Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts. Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results. Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate. Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy. Ready to take your LinkedIn profile and corporate training to the next level? Learn more at www.punchmedia.ca.

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