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We know we’re NOT allowed to use calls-to-action (CTAs) on the Facebook cover image. But we ARE allowed to use the buttons beneath the cover page. Here are the simple steps to change them. Step 1: Log into your Admin panel, on the “Edit Page” drop down menu, click on “Update info” Step 2: Click on…

There are companies who “do Social Media” and there are companies who “do Social Media RIGHT”. This week, I was teaching the students about Social Media & Business and one of our Case Studies of Social Media done right is Ford Canada. The class watched the following video which was uploaded to YouTube on September 15, 2010…

Ok kids. Brace yourself. There’s a Pinterest for Business on the block, and it’s name is Scoop.It [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_youtube http://www.youtube.com/watch?v=Bnr6QKKcsII/] Now before you groan – “but I don’t have time for another Social…

When you hear “Social Media Marketing”, you think of Facebook. Don’t you? Well, although Facebook certainly has a stronghold on the world of Social Media, they aren’t the “end all, be all”. If your customer base is business-to-business, Facebook is probably not the most useful tool. So what other options do you have? Blog: Your…

Facebook makes billions of dollars with their ads. Are they worth it? GM says “no” – they’ve pulled their ad campaign. But here’s the thing: While traditional advertising (pushing information from one to many) is not nearly as powerful as permission-based marketing, there is still something to be said for brand impressions when done strategically. If you’ve…