How To Make Money Using Social Media
What makes YOU buy a product? You have a need. The product or service provides a solution. But WHY do you buy one product/service over another. Sometimes you choose the lowest price, but in all likelihood what’s more important is a) value b) trust Would you buy spend more money on a product or service…
Read MoreBusiness-to-business (B2B) Leads: Quality or Quantity?
Love to see this article that says “Mix of Digital, Offline Tactics Yields High-Quality B2B Leads” I recommend people do a mix of it all: traditional marketing, face-to-face AND social media marketing. They are all tools in your overall toolkit. http://www.emarketer.com/Article/Mix-of-Digital-Offline-Tactics-Yields-High-Quality-B2B-Leads/1009664 What’s important to recognize is *everything* MUST start with strategy. And once you know…
Read MoreThey’re bringing cookies back: Oreo’s Timely Tweets
During the Superbowl blackout, Oreo tweeted this ad with the caption: “Power out? No problem.” According to http://www.buzzfeed.com, it was “tweeted 14,000 times (and the same image on Facebook has gotten more than 20,000 likes” Source: http://www.buzzfeed.com/rachelysanders/how-oreo-got-that-twitter-ad-up-so-fast Then, with the Grammys the following tweet that was sent out was: “Time to get your dunk on” Certainly not as many…
Read MoreHow To Figure Out If You Are You Influential on Social Media: Kred & Klout
Influence is an important factor for your online presence. And it’s NOT about how many followers you have. It has to do with how much you actually engage and incite people to action. This is why it’s very important to not only publish great, relevant information, but it’s also important to respond, share great posts…
Read MoreHow to Save Your LinkedIn Contacts to an Excel File
Have you ever even thought about what would happen if you no longer had access to all those people you have added in your LinkedIn “Rolodex”? Neither did I, until recently. We always hear about backing up our computers but you probably haven’t backed up any of your Social Media sites. Here’s a quick overview…
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