Love to see this article that says “Mix of Digital, Offline Tactics Yields High-Quality B2B Leads”
I recommend people do a mix of it all: traditional marketing, face-to-face AND social media marketing.
They are all tools in your overall toolkit.
http://www.emarketer.com/Article/Mix-of-Digital-Offline-Tactics-Yields-High-Quality-B2B-Leads/1009664
What’s important to recognize is *everything* MUST start with strategy.
And once you know how to align your sales and marketing with your tactics, it will be much more successful than just trying all sorts of things without any direction at all.
Interactive, customized, connections and relationships are FAR more important than just “spraying and praying” that something un-targeted is going to stick.
So what’s better…QUANTITY
or QUALITY
According to the article by Software Advice:
“The overall message of the data is not that digital channels necessarily trump traditional ones, but that high-quality leads are more likely to come from more active forms of online and offline engagement.”
As I’ve said once and I’ll say again….sure, you can reach masses of unqualified leads through various tactics but the power of “social” comes from building quality relationships because people buy from those they know, like and trust.
What do YOU think? Do you connect with as many people as possible or do you filter out who you connect with so you know everyone in your database?
About Leslie Hughes
Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing.
As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients.
Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management.
Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity.
Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts.
Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results.
Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate.
Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy.
Ready to take your LinkedIn profile and corporate training to the next level?
Learn more at www.punchmedia.ca.
