Graphic design is an art form. When I worked at Weddingbells and Fashion Magazine, I was always in awe that the designers and editors would continuously “up their game” with each publication. Pouring over each new edition, I would swoon at the pretty pictures and eagerly read all the latest reports from the talented writers…

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I always prefer to talk about Best Practices instead of mistakes, but we can often learn from what *not* to do so that we can stay on the path to success. 1. You’re everywhere online. Stay focused on your strategy. Be where your audience is. If you are everywhere all the time, you aren’t really…

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Status updates are a non-intrusive way of publishing great information to your target audience without overtly “selling” to them. When you publish great information that is relevant, timely and solves your potential client’s problems, then you imply that you are the perfect fit for their needs. But your time is limited, and you want to…

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As a follow up to my former blog post: Is Facebook Dying A Slow Death?, the answer seems to be “yes indeed” As you will see in the following video from the Huffington Post online, Facebook has lost nearly 9 million visitors in the US and 2 million in the UK. There is more penetration…

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