Scared of Social Media? GET OVER IT.
Scared of Social Media? GET OVER IT. Social Media is obviously here to stay. From Facebook “LIKES” to Twitter’s “hashtags” we are seeing Social Media go from strictly online communication to part of our daily vernacular. But you don’t like Social Media because: You’re scared of looking stupid You think everything other people publishes is…
Read MoreThe Art of Marketing Event: Be brave, be creative, fail often
Yesterday, I gleefully attended The Art of Marketing event in Toronto (June 5, 2013). The overall theme seemed to encourage us all to express ourselves and be creative, whatever your “medium” may be. DAVID USHER Lead singer from the band Moist, David Usher was utterly delightful and engaging, insightful and inspiring. A truly amazing performer…
Read MoreLinkedIn Training LIVE (and FREE!)
The following is the recording of the LinkedIn Webinar: How To Convert More Sales from May 28, 2013 In this 45 minute webinar, you will learn: * How Social Media is changing marketing * What is LinkedIn? (Statistics) * How LinkedIn benefits you * How LinkedIn helps build relationships and convert sales * Actionable steps…
Read MoreKmart’s “Ship My Pants” and “Big Gas Savings”: Does a viral campaign change your buying habits?
It’s not easy to make your campaign go “viral” online but Kmart has done it – not once, but twice – with cheeky, almost profane commercials. First there was “Ship My Pants” Which is has reportedly become the 11th most watched online video ever. Then there was “Big Gas Savings” Remember the Old Spice ads in…
Read MoreLinkedIn’s New Look: A Re-Vamped Navigation Bar
Easy. Simplified. Streamlined. These are all words LinkedIn uses to describe the new navigation bar. I LOVE LinkedIn and am spending a lot more time working optimizing LinkedIn profiles and sales training. My first instinct was nervous that by paring down the navigation, it would lose a lot of its functionality. Looking at the brief…
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