Pinterest: Should it be a part of your marketing strategy?
I love Pinterest. I love it for its pretty pictures. For things I covet: places I want to go, shoes I want to wear and crafts I probably will never create. It’s a site I go to when I want to decompress and “not think”. What is Pinterest? It’s an image-driven virtual “pinboard” or scrapbook.…
Read MoreWhat’s The Difference Between Advertising and Editorial?
As you may know, I spent a few years working for a publishing company (St. Joseph Media) selling advertising space for Weddingbells and Fashion Magazine. My clients would often ask me: “How do I get editorial coverage”? This is because the “word-of-mouth” endorsement from someone who is unbiased and trustworthy is one of the strongest…
Read MoreWhat’s The Point Of Twitter?
Twitter is what’s called a “micro-blog”. With a 140 character limit, you’re able to connect and converse with anyone who also has an account (aka a “handle). While it’s got its own subculture and language, and may even seem very stupid at first, once you start to connect with people, you’ll find that you’re meeting…
Read MoreApp Review: http://clippingmagic.com
Graphic design is an art form. When I worked at Weddingbells and Fashion Magazine, I was always in awe that the designers and editors would continuously “up their game” with each publication. Pouring over each new edition, I would swoon at the pretty pictures and eagerly read all the latest reports from the talented writers…
Read MoreThe 10 Biggest Mistakes You Make Using Social Media
I always prefer to talk about Best Practices instead of mistakes, but we can often learn from what *not* to do so that we can stay on the path to success. 1. You’re everywhere online. Stay focused on your strategy. Be where your audience is. If you are everywhere all the time, you aren’t really…
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