Social Media Strategy

You don’t have to be on all the Social Media channels. KNOCK OUT the ones that aren’t working for you!

As an Adjunct Professor, corporate trainer and strategist, I have to stay on top of the ever-changing landscape in Social Media. It’s challenging. It’s overwhelming. It’s non-stop. And, I do this ALL day – EVERY day (yes, even on evenings and weekends). I love Social Media for many reasons. It’s non-linear, it’s about relationship-building, and…

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LinkedIn Time Management: How To Stay Focused On Your Goals

LinkedIn Time Management

Time management seems to be one of the #1 challenges for EVERYONE, when it comes to Social Media. Social Media is overwhelming. Social Media is time consuming. Social Media can be incredibly beneficial for you and your business when it’s used properly. The best way to manage feeling overwhelmed with Social Media is to get…

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What’s The Difference Between Advertising and Editorial?

As you may know, I spent a few years working for a publishing company (St. Joseph Media) selling advertising space for Weddingbells and Fashion Magazine. My clients would often ask me: “How do I get editorial coverage”?  This is because the “word-of-mouth” endorsement from someone who is unbiased and trustworthy is one of the strongest…

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