B2B

Business-to-business (B2B) Leads: Quality or Quantity?

Love to see this article that says “Mix of Digital, Offline Tactics Yields High-Quality B2B Leads” I recommend people do a mix of it all: traditional marketing, face-to-face AND social media marketing. They are all tools in your overall toolkit. http://www.emarketer.com/Article/Mix-of-Digital-Offline-Tactics-Yields-High-Quality-B2B-Leads/1009664 What’s important to recognize is *everything* MUST start with strategy. And once you know…

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