B2B
Does updating your LinkedIn profile signal to your boss that you’re job hunting? No, and here’s why…
Have you ever thought of yourself as a brand? Beyonce. Michael Jordan. Steve Jobs. Each one of these people are a brand. You don’t need to be famous to be a brand. Thanks to Social Media, channels such as LinkedIn, YouTube, Instagram, you can build a digital footprint as an influencer and a brand ambassador. …
Read MoreScared of Social Media? GET OVER IT.
Scared of Social Media? GET OVER IT. Social Media is obviously here to stay. From Facebook “LIKES” to Twitter’s “hashtags” we are seeing Social Media go from strictly online communication to part of our daily vernacular. But you don’t like Social Media because: You’re scared of looking stupid You think everything other people publishes is…
Read MoreWhat’s Your First Impression? Leveraging LinkedIn To Sell More
Your company has spent hours dedicating time to make the RIGHT first impression with your business cards. Is it the right font? Is it the right colour? What kind of impression does your logo give to your audience? You hand them out to everyone you meet at networking meetings, client meetings, trade shows, etc. Little…
Read MoreWhy People Do What You Tell Them To Do? Authority
Continuing on from last week’s topic of “Social Proof”, this week we’re talking about another one of Dr. Robert Cialdini’s 6 Pillars of Influence – Authority. Just a refresher, the other 6 pillars are: 1: Social Proof 2: Authority (see below) 3: Scarcity 4: Liking 5: Consistency 6: Reciprocity People often just do what you…
Read More5 Ways To Show Social Proof – and compel people to buy from you
“People don’t buy what you do; people buy WHY you do it” says Simon Sinek We may talk ourselves into something and rationalize it, but the REAL reason why your customers buy from you (or don’t buy from you) is because of an emotion. They buy because they know, like and trust you. They buy…
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