EmployeeBrandAmbassadors_edited-1

Every single person who works for your organization is a brand ambassador. Each and every touchpoint your clients/customers have with your brand makes an impression. Are you missing out on opportunities to extend your business and brand “story”?My guess is that you probably are. According to the 2012 Edelman Trust Barometer, company employees have more credibility…

Read More
LinkedIn Time Management

Time management seems to be one of the #1 challenges for EVERYONE, when it comes to Social Media. Social Media is overwhelming. Social Media is time consuming. Social Media can be incredibly beneficial for you and your business when it’s used properly. The best way to manage feeling overwhelmed with Social Media is to get…

Read More
WhyYourLawFirmNeedsLinkedIn

Without a doubt, LinkedIn is an essential marketing tool for any company whose target audience includes decision-making professionals with a higher socio-economic status. This isn’t the site where people are sharing what they had for breakfast, or that they’ve just run 10K (and if you’re posting these kinds of updates – please read this post).…

Read More
Why You Suck At LinkedIn

Does your LinkedIn presence suck? Take a moment to look over your profile, and pretend that you are a prospective client. What is the FIRST impression your prospective client sees when they visit your profile? Remember, you have less than nine seconds for someone to determine whether or not they like and trust you. If…

Read More
TheArtOfLeadershipForWomen

I’ve been fortunate to attend many of The Art of Productions events (The Art of Marketing, The Art of Sales, The Art of Entrepreneurship etc). Each and every event has had phenomenal speakers who are not only great entertainers, but also provide great information and inspiration. Speakers such as Seth Godin, Gary Vaynerchuk, Ariana Huffington, Jeffrey…

Read More