Posts by Leslie Hughes
How To Convert Clients Using LinkedIn Long Form Blog Posts
Publishing blogs on LinkedIn is one of the BEST ways you can showcase your expertise and stay top-of-mind with your target audience. Originally reserved for LinkedIn Influencers such as Arianna Huffington and Richard Branson, we ALL now have the power share our opinions and perspective. I personally have seen success from writing and sharing content. Several…
Read MoreGot Haters? 5 Tips On How To Deal With Bad Reviews on Social Media
One of the aspects I train businesses on is how to handle a negative review, post – or any online crisis management. Social Media has allows us ALL to have a voice. One of the key elements that makes Social Media so powerful is the opportunity for collaboration and two-way communication. And, I’m sure you…
Read MoreC-Suite Executives & LinkedIn: 3 Reasons You NEED To Use This Channel
During an interview I was having with the Chief Financial Officer (CFO) of a large organization, he asked me Why do I need to invest in my LinkedIn profile if I’m not actually converting business? This is a great question. There are a lot of misconceptions that LinkedIn is simply for people who looking for…
Read MoreInterested In Getting More Inbound Leads?
Showcasing yourself properly on the world’s largest business network is essential. Your prospective clients are researching you to see if you’re someone they can trust to help solve their problems. An incomplete profile screams “I don’t care enough about my own presence online, so I’m not going to care about yours either”. I’m happy to…
Read MoreLinkedIn Is NOT The Same As Facebook: Don’t make these mistakes
LinkedIn is the world’s largest business network. It’s the online version of your Board of Trade or Chamber of Commerce. It’s where business people are INVESTING time (not wasting time), which is why certain inappropriate LinkedIn status updates are like the sound of fingernails scratching a blackboard. Here are some of the worst LinkedIn statuses:…
Read More