Looking unprofessional on LinkedIn is a BIG faux pas.
Particularly since LinkedIn is the world’s largest PROFESSIONAL network!
Here are 4 ways you will look unprofessional on LinkedIn
#1: POST A SELFIE
Save the selfies for Instagram. Your photo is one of the very first impressions people see when they go to your profile. It’s not difficult to have a nice, clean, professional headshot. I highly recommend hiring a professional, but if even if you don’t have the budget for one, a simple photo of you appearing confident and polished is exceptionally important.
This also means, you should not have a photo that:
- has someone else cropped out of it
- is pixelated or unfocused
- includes other people – YOU should be the only one in the picture
- includes pets, babies, or “props” (unless it fits your niche & brand – even so, I still recommend a single headshot)
- is taken from a wedding or other celebration
- is outdated – no 80’s Glamour Shots please!
- is your business logo
- is empty
and this should go without saying, but put please a shirt on!
#2: POST, LIKE OR COMMENT ON A POST THAT IS NOT FOCUSED ON BUSINESS
Save the Suduko and math challenges for another channel. Please leave the memes, and life hacks for Facebook or Instagram.
LinkedIn is the channel where professionals are INVESTING time. If you post or engage with these posts, you’ll look like you’re wasting time – and that isn’t professional.
For a longer rant on this subject click here to read “LinkedIn Is NOT The Same As Facebook: Don’t make these mistakes”
#3: HAVE AN INCOMPLETE PROFILE
LinkedIn now has over 365 million members and 2 new members are joining every day. An incomplete profile looks like:
- you aren’t interested in obtaining new business
- you aren’t confident about your professional presence
- you don’t pay attention to details
- you aren’t staying current with Social Media
Remember, LinkedIn is now over 13 years old. This isn’t a new site!
#4: YOUR PROFILE HAS “TYPOS”
Along with an unprofessional photo, typos are probably one of the WORST culprits for making yourself look unprofessional.
Have someone proofread your work or hire a profile writer (ahem!) to craft the content for you.
Remember, approximately 80% of people are researching who you are and if you can help them BEFORE they reach out.
Worst typos? Misspelling your own name and/or the companies you worked for (this does happen!)
NOW IT’S YOUR TURN: WHAT ARE THE MOST UNPROFESSIONAL POSTS YOU’VE SEEN ON LINKEDIN?
Leslie Hughes is a LinkedIn Optimization Specialist, Professor of Social Media, Corporate Social Media Trainer and Principal of PUNCH!media
Leslie was called a “Social Media Guru” by CBC Radio and has been working in digital marketing since 1997 and founded PUNCH!media in 2009. PUNCH!media clients include The Children’s Wish Foundation of Canada, Guardian Life Insurance Company of America and TVO.
PUNCH!media’s goal is to empower through education and help executives gain confidence in their online presence so you convert higher-paying clients.