I am always on the hunt for inspiring ideas and great case studies in the ever-changing world of Social Media.

I love to see what’s working, why it works, and more importantly, what results they produce.

Some great examples that I’ve come across recently are:

 

Oreo: The Secret Behind Oreo’s Social Media Marketing

They had a great image that obtained a wide reach during the SuperBowl blackout:

 

OreoBlackOut

And have also had some other very creative ideas with the following “Daily Twist” campaign:

OreoSocialMediaCampaign

There are a couple of other great examples including a tic-tac-toe competition with KitKat and clever videos in the “Cookie vs Cream” debate.

Read more: http://www.shopify.com/blog/7589919-the-secret-behind-oreos-social-media-marketing#axzz2QGRgmryo

 

Zappos

There is a LOT to share about Zappos, starting with their corporate culture of “delivering happiness”, which seems to permeate across everything they do.

In the study of Facebook status updates from Nov. 20, 2012 to Jan. 20, 2013:

“Overall, each status update during the period had a conversion rate of 1.75%, meaning that roughly one person in 50 clicked from the update to buy something. Bryan Eisenberg, a marketing ROI expert, says Zappos’ results are decent since the average conversion rate for retail is 2% to 3%. Meanwhile, Kenshoo found that for one particular post, Zappos got a 3.5% click-through rate and a 3.4% conversion rate for a revenue per click of $4.90, which represented a 34X ROI. Eisenberg says that he recently worked with an unnamed “top 30 retailer” who got $0.55 per click and was spending $1.50 per click.”

Read more: http://www.businessinsider.com/zappos-uses-facebook-to-drive-activity-2013-2

Key learning for these case studies:

When possible, have fun and put your customer experience first.

What are YOU doing to deliver happiness? Are you ensuring that each and every touchpoint across your customer journey is met with a good experience?

Action Item:

Share a great case study or YOUR success story below. Would love to hear what’s working for you or what inspires you when it comes to Social Media marketing.

Posted in Content Tips, Current trends & tips, Social Media Marketing Tips and tagged ,

About Leslie Hughes

Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing. As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients. Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management. Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity. Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts. Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results. Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate. Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy. Ready to take your LinkedIn profile and corporate training to the next level? Learn more at www.punchmedia.ca.