Social Media Marketing Tips

The 10 Biggest Mistakes You Make Using Social Media

I always prefer to talk about Best Practices instead of mistakes, but we can often learn from what *not* to do so that we can stay on the path to success. 1. You’re everywhere online. Stay focused on your strategy. Be where your audience is. If you are everywhere all the time, you aren’t really…

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The Easiest Way To Stay Top-Of-Mind and Sell More: Status Updates

Status updates are a non-intrusive way of publishing great information to your target audience without overtly “selling” to them. When you publish great information that is relevant, timely and solves your potential client’s problems, then you imply that you are the perfect fit for their needs. But your time is limited, and you want to…

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Facebook Is Dying – Seriously

As a follow up to my former blog post: Is Facebook Dying A Slow Death?, the answer seems to be “yes indeed” As you will see in the following video from the Huffington Post online, Facebook has lost nearly 9 million visitors in the US and 2 million in the UK. There is more penetration…

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Facebook Hashtags: What does this mean?

By now, you may have heard or seen that Facebook has now “introduced” hashtags (#) to their users. A brief explanation: “A hashtag is a word or a phrase prefixed with the symbol #. It is a form of metadata tag.” (Source: Wikipedia) In a nutshell: hashtags essentially allow people to follow a conversation or a “thread” when everyone uses the…

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