During the Superbowl blackout, Oreo tweeted this ad with the caption: “Power out? No problem.” According to http://www.buzzfeed.com, it was “tweeted 14,000 times (and the same image on Facebook has gotten more than 20,000 likes” Source: http://www.buzzfeed.com/rachelysanders/how-oreo-got-that-twitter-ad-up-so-fast Then, with the Grammys the following tweet that was sent out was: “Time to get your dunk on” Certainly not as many…

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For people who are relatively new to Social Media there are a lot of barriers to adopting sites such as Facebook, Twitter, LinkedIn, blogging etc as a marketing channel for their business. Some of barriers are: lack of time fear of lack of control overwhelmed with too much information don’t understand how to communicate online…

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Many businesses think “If I set up a profile on Facebook or Twitter, I’m using Social Media”. Not quite. I seem to be a broken record as I repeat: It’s all about engagement, engagement, engagement (and listening!) In Twitter, take a look at the following accounts: Home Depot Canada:  http://twitter.com/homedepotcanada Pizza Pizza Canada: http://twitter.com/PizzaPizzaLtd Forever 21: http://twitter.com/Forever21_tweet…

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