Posts Tagged ‘social media’
The 10 Biggest Mistakes You Make Using Social Media
I always prefer to talk about Best Practices instead of mistakes, but we can often learn from what *not* to do so that we can stay on the path to success. 1. You’re everywhere online. Stay focused on your strategy. Be where your audience is. If you are everywhere all the time, you aren’t really…
Read MoreScared of Social Media? GET OVER IT.
Scared of Social Media? GET OVER IT. Social Media is obviously here to stay. From Facebook “LIKES” to Twitter’s “hashtags” we are seeing Social Media go from strictly online communication to part of our daily vernacular. But you don’t like Social Media because: You’re scared of looking stupid You think everything other people publishes is…
Read MoreWhy Your Email Database Is the “Golden Nugget”
There’s been a lot of focus on Social Media in the past 6 years or so. A ton of businesses have been encouraging their followers to “LIKE” them on Facebook or “follow” them on Twitter. And as a Social Media strategist, I love to use these sites to help extend word-of-mouth awareness for my clients.…
Read MoreMonitoring Your Reputation Online (Infographic)
As I’ve recently written in my e-book “How to Handle Your Worst-Case Scenario”, it’s VERY important for you to be proactive with your reputation management. And yet, according to this infographic, only 61% ACTUALLY do! Do you have a PR Crisis Plan ready? Source: http://visual.ly/ultimate-guide-monitoring-your-online-reputation Source: http://zenogroup.com/#!/content/blog/social-media-corporate-reputation-blind-spot For ongoing tips about reputation management and social media,…
Read MoreOreo & Zappos: 2 Great Social Media Case Studies
I am always on the hunt for inspiring ideas and great case studies in the ever-changing world of Social Media. I love to see what’s working, why it works, and more importantly, what results they produce. Some great examples that I’ve come across recently are: Oreo: The Secret Behind Oreo’s Social Media Marketing They…
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