There’s been a lot of focus on Social Media in the past 6 years or so.
A ton of businesses have been encouraging their followers to “LIKE” them on Facebook or “follow” them on Twitter.
And as a Social Media strategist, I love to use these sites to help extend word-of-mouth awareness for my clients.
Sites like Facebook, Twitter, LinkedIn etc., are phenomenal for building a passionate community of followers who can help disseminate information about your company.
Social Media a MUST for customer service and for a 2-way dialogue with with your clients.
But I’ve got a little “secret” for you. You want to OWN the relationship with your customers.
Click on the video below to listen to more about why I believe you shouldn’t “put all your eggs” into any Social Media “basket”
In a nutshell, Social Media sites change their rules and algorithms all. the. time.
You want to funnel your calls-to-action to come back to YOUR website and capture their emails along the way.
I want to know from YOU….how often to YOU email your audience? Are you finding it to be worthwhile? Why? Why not?
Please be sure to answer below!
About Leslie Hughes
Leslie Hughes is a LinkedIn Optimization Specialist, LinkedIn Top Voice, and Corporate Trainer with over 25 years of experience in digital marketing and LinkedIn profile writing.
As the Principal of PUNCH!media and author of "CREATE. CONNECT. CONVERT," Leslie helps executives and professionals optimize their LinkedIn profiles, generate leads, and attract higher-paying clients.
Recognized as a LinkedIn Top Voice—an exclusive honor from LinkedIn—Leslie is a trusted authority on LinkedIn profile optimization, AI-driven marketing strategies, and digital identity management.
Her expertise has been featured on CBC Radio, where she was called a "Social Media Guru," and on CTV’s "The Social," where she shared strategies for managing digital identity.
Leslie empowers professionals to leverage generative AI tools like ChatGPT to enhance marketing strategies, boost efficiency, and create impactful content that converts. She helps businesses understand how to use LinkedIn for lead generation and how AI can revolutionize their digital marketing efforts.
Leslie has worked with top organizations like Investment Planning Counsel, Guardian Life Insurance Company of America, JLL, and Franklin Templeton, optimizing LinkedIn profiles and providing corporate training that delivers measurable results.
Leslie is a former college professor and co-lead instructor for Ontario Tech University’s Social Media Marketing and Digital Management Certificate.
Whether you need a LinkedIn profile writer, corporate trainer, or AI marketing specialist, Leslie Hughes can help you elevate your digital presence and transform your marketing strategy.
Ready to take your LinkedIn profile and corporate training to the next level?
Learn more at www.punchmedia.ca.
