As we head into the fall season, we’ll also be getting back into the business groove and attending many conferences. Since LinkedIn is the world’s largest business network, it’s natural you’ll want to make sure you are aligning your professional relationships with this powerful platform. Here are 4 easy steps to use LinkedIn to deepen relationships at conferences. Step #1: Ensure…

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ConvertUsingLinkedIn

11.4 touchpoints. That’s the number, according to Forrester Research that is the average pieces of content your customers see before they make a purchase. (The rule of thumb was usually 8-10 times but Forrester has a more specific number). So how can you use LinkedIn to guide your prospects through the sales funnel? Make sure…

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LinkedIn can be a treasure trove of information. Both for you and for your prospective client. Your clients can research who you are and YOU can research who your clients are –  before you even meet. This is a part of “Social Selling”. Here are some basic steps that you really should take before every meeting. #1)…

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