ConvertUsingLinkedIn

11.4 touchpoints. That’s the number, according to Forrester Research that is the average pieces of content your customers see before they make a purchase. (The rule of thumb was usually 8-10 times but Forrester has a more specific number). So how can you use LinkedIn to guide your prospects through the sales funnel? Make sure…

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LinkedIn can be a treasure trove of information. Both for you and for your prospective client. Your clients can research who you are and YOU can research who your clients are –  before you even meet. This is a part of “Social Selling”. Here are some basic steps that you really should take before every meeting. #1)…

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